Marketing Executive

Key responsibilities - Plan, develop, and execute integrated marketing campaigns to support sales targets, brand awareness, customer engagement, and business growth - Coordinate promotional campaigns, product launches, festive marketing activities, and other brand initiatives - Develop marketing plans and content calendars in line with business priorities and campaign timelines - Monitor market trends, customer behaviour, and competitor activities to identify new marketing opportunities - Manage and grow the company's social media presence across TikTok, Instagram, Facebook, and other relevant platforms - Develop engaging content strategies, particularly short-form videos, reels, and trend-driven content - Plan, coordinate, and oversee the creation of marketing content, including videos, social media posts, promotional materials, captions, and campaign copy - Track, analyse, and report on marketing campaign performance against established KPIs and business objectives - Guide and support junior marketing team members to ensure quality, consistency, and timely execution of marketing activities - Coordinate with Sales, Showroom Operations, Customer Service, Product, and other relevant departments to support business campaigns Requirements - Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field - Minimum 4–5 years of relevant marketing experience, preferably in digital marketing, retail, lifestyle, jewellery, fashion, or consumer-facing industries - Strong understanding of social media marketing, particularly TikTok, Instagram, Facebook, and short-form video content - Proven experience in planning and executing marketing campaigns and managing social media platforms - Strong creative thinking, copywriting, content planning, and communication skills - Ability to interpret marketing data and recommend improvements based on performance results - Experience coordinating with designers, content creators, influencers, or external marketing agencies - Good organisational and project management skills, with the ability to manage multiple priorities - Able to work independently, take initiative, and demonstrate strong accountability for results - A proactive team player with the confidence to contribute ideas and work closely with management