Marketing Executive
Job Summary
The Marketing Executive (Content and Community) is a hands-on creative role responsible for creating multi-lingual content across TikTok, Facebook, Instagram, Rednote and the website. The role involves managing the online community, filming merchant success stories, and utilizing AI tools to drive engagement. Candidates must be fluent in Malay, English, and Mandarin with 1-3 years of relevant experience.
Responsibilities
- Plan and create multi-channel social media content
- Film and edit short videos and design graphics
- Manage online community and monitor comments
- Collect merchant feedback and share with product team
Required Skills
- 1-3 years social media experience
- Fluent in Malay, English, and Mandarin
- Proficiency with Canva and CapCut
- Strong portfolio in short-form video creation
Job Details
Job Summary
The Marketing Executive (Content and Community) is a hands-on creative role responsible for creating content across TikTok, Facebook, Instagram, Rednote (Xiaohongshu) and the website, managing the online community, and producing content in Malay, English and Mandarin using software and AI tools.
Key Responsibilities
Content Creation
- Plan and manage the marketing calendar with new content each week for each channel (posts, carousels, stories).
- Film and edit short videos; design graphics and post templates.
- Write captions and scripts in Malay, English and Mandarin; adapt messages for each audience.
- Visit merchant sites to film results: before-and-after stories, behind-the-scenes content and video testimonials.
- Create short videos demonstrating product features for merchants.
- Monitor trends on each platform and adapt them quickly for Pitstop.
Community Management
- Monitor comments, direct messages and reviews on all channels daily.
- Reply within agreed response times and in the customer's language.
- Increase engagement with polls, giveaways, user-generated content and merchant spotlights.
- Build relationships with merchants and collect customer feedback to share with the product team.
- Collect customer feedback from your channels.
- Share it with the product team.
Requirements
Qualifications
- 1-3 years of experience in social media, content creation or community management.
- Fluent written and spoken Malay, English and Mandarin.
- Portfolio of social media content created (short-form video important).
- Skill with content tools such as Canva and CapCut.
- Friendly and clear communication.