Sales Marketing Executive

Duties & Responsibilities: Sales & Business Development: Sales Strategy & Execution: Develop and implement effective sales strategies to achieve revenue targets for fresh figs and fig-based products. This includes setting sales targets, forecasting demand, and managing the sales pipeline. Customer Acquisition & Management: Proactively identify, target, and secure new business opportunities, including wholesale accounts (e.g., supermarkets, hotels, restaurants), retailers, and direct-to-consumer channels. Build and maintain strong, long-term relationships with all clients . Account Management: Manage existing accounts, process orders, handle customer inquiries, and ensure timely delivery and fulfillment in coordination with farm operations and logistics teams . Platform Management: Manage and optimize the company's online stores on Shopee and TikTok Shop, ensuring product listings are up-to-date, inventory is accurate, and promotional campaigns are executed effectively. Online Sales: Drive sales through direct-to-consumer channels and execute flash sales, bundles, and other promotional strategies to generate revenue spikes. Strategic Partnerships: Pursue additional sales channels, including engagement with Premium Outlets and Halal-certified outlets, to ensure our products are widely available and meet certification requirements. On-site Sales: Manage and promote direct sales at the Bukit Changgang Fig Farm, catering to walk-in customers and visitors. 2. Marketing & Branding: Brand Awareness: Plan and execute marketing campaigns to increase brand visibility and drive sales. This includes managing social media platforms, creating engaging content (photos, videos, blogs), and designing promotional materials (leaflets, posters) . Digital Marketing: Manage and optimize the farm’s online presence, including the website and social media channels, to build community engagement and generate leads . Event Representation: Represent the farm at markets, food festivals, and other events to promote our brand and products directly to consumers and potential business partners . Live Streaming Host: Plan, host, and execute daily live selling sessions on TikTok and Shopee to promote fresh figs and fig-based products, engaging with viewers and driving real-time sales. Content Creation: Create and schedule engaging posts (photos, videos, stories) for social media platforms including Facebook, TikTok, and Instagram to increase brand awareness and product visibility. Brand Storytelling: Develop compelling narratives and visual content that tell the story of the farm, the quality of the produce, and the craftsmanship behind our products. Product Knowledge: Develop deep knowledge of our figs and products to effectively communicate their unique selling points, quality, and benefits to potential buyers . 3. Reporting & Coordination: Sales Reporting: Coordinate and communicate with the Finance department by preparing and submitting regular sales reports, including data from online, wholesale, and walk-in transactions. Market Intelligence: Monitor market trends, competitor activity, and customer feedback to identify new opportunities and refine sales and marketing strategies. Customer Management: Handle customer complaints, feedback, and inquiries professionally to ensure high levels of satisfaction. Requirements Qualifications & Experience Diploma or Bachelor's Degree in Business, Marketing, Agriculture or a related field, as stated in the job brief. Practical experience in retail or FMCG sales, ideally with fresh produce or food products. Proven exposure to wholesale accounts and direct-to-consumer channels, including marketplace selling. Experience representing a brand at events or running on-site retail is preferred. Hard Skills & Knowledge Hands-on knowledge of Shopee and TikTok Shop operations, including listing management and live selling tools. Basic content creation skills for photos and short video; able to storyboard, shoot and post with simple editing tools. Comfortable with order management, inventory tracking and routine sales reporting using Excel or similar tools. Familiarity with Halal retail requirements and compliance is an advantage for channel expansion. Soft Skills & Qualities Clear communicator who builds trust with retailers, partners and customers. Confident presenter for live streams and public events, with a customer-first attitude. Organised and dependable, able to coordinate across operations, logistics and finance to close sales. Self-motivated team player who can work on-site at the farm and adapt to seasonal sales rhythms.