Senior Marketing Executive
Job Summary
The Senior Marketing Executive will plan and execute integrated marketing campaigns across digital and offline channels to enhance brand visibility. This role involves managing social media, content creation, digital advertising, and performance analytics to support business growth. You will collaborate with cross-functional teams and external partners to drive product launches and commercial initiatives.
Responsibilities
- Execute integrated marketing campaigns
- Manage digital, social media, and content
- Coordinate marketing events and exhibitions
- Conduct market research and data analysis
- Collaborate with cross-functional teams
Required Skills
- 3-5 years marketing experience
- Digital and retail brand expertise
- Proficiency in CRM and analytics tools
- AI tools and automation skills
- Strong communication and stakeholder management
Job Details
Key Responsibilities:
Marketing Strategy and Plan:
Plan and execute marketing campaigns across digital and offline channels to support brand visibility and business growth.
Digital Marketing:
Support e-commerce and digital marketing initiatives including online campaigns, content creation, lead generation, and customer engagement activities.
Content & Social Media:
Manage social media, email marketing, website updates, and digital advertising activities to improve online presence and campaign performance.
Marketing Events & Activities:
Coordinate participation in exhibitions, events, conferences, and other marketing activities.
Analytics & Reporting:
Conduct market research, competitor analysis, and customer insights to identify business opportunities and market trends. Monitor marketing performance metrics, campaign effectiveness, and prepare reports to support decision-making.
Cross-Department Collaboration:
Collaborate closely with cross-functional teams and external partners to support product launches, campaigns, and commercial initiatives.
Requirements:
- Bachelor’s Degree in Marketing, Business or related disciplines.
- Minimum 3-5 years of experience in marketing, digital marketing or others related role.
- Agency background is highly preferred.
- Experience in managing premium lifestyle goods, or retail brands.
- Experience navigating both B2C digital commerce and B2B retail distribution is highly recommended.
- A good sense for contemporary design, premium visual storytelling, clean typography, and modern art direction.
- Familiar with digital marketing platforms, CRM systems, and marketing analytics tools.
- Proficient in performance metrics and data.
- Comfortable leveraging modern AI tools and automated workflows to optimise creative asset production.
- Strong communication skills, strong stakeholder management capabilities.