F&B Marketing Executive
Job Summary
We are seeking an F&B Marketing Executive to manage social media accounts, create engaging content targeting Malay-speaking audiences, and collaborate with influencers. The ideal candidate is creative, proficient in Bahasa Malaysia and English, and passionate about digital marketing in the F&B industry. This is a renewable contract role offering hands-on experience in brand development and campaign execution.
Responsibilities
- Manage social media accounts and engage with followers
- Execute social media content calendars targeting Malay-speaking audiences
- Coordinate marketing campaigns and collaborate with influencers and KOLs
- Monitor social media performance and prepare monthly reports
Required Skills
- Diploma or Degree in Marketing or related field
- Proficiency in Bahasa Malaysia and English
- Familiarity with TikTok, Instagram, and Facebook
- Strong analytical and creative problem-solving skills
Job Details
Key Responsibilities:
- Manage the brands’ social media accounts, including Facebook, Instagram, TikTok, and other relevant platforms, by engaging with followers and responding to comments, inquiries, and feedback.
- Collaborate with the marketing team to plan and execute social media content calendars for KAMPONG MALA, with a focus on reaching Malay-speaking audiences.
- Assist in creating marketing materials, including graphic designs, photos, videos, and on-site content shooting.
- Coordinate with design teams, influencers, KOLs, agencies, vendors, and outlets to ensure smooth execution of marketing campaigns.
- Monitor social media performance and competitor activities, and prepare monthly reports with insights and recommendations.
- Assist in managing the brands’ websites and CRM systems to improve customer engagement and brand awareness.
- Brainstorm and execute creative marketing campaigns, promotions, and digital marketing initiatives with the in-house team and external agencies.
- Liaise with influencers, media partners, and other suppliers to support promotional activities and brand collaborations.
- Identify new digital marketing platforms, trends, and content styles to increase brand visibility among Malay-speaking audiences and support annual digital marketing budget planning.
Requirements:
- Minimum Diploma or Degree in Marketing, Mass Communication, Digital Marketing, or a related field.
- Candidates with 1–2 years of relevant experience are preferred. Fresh graduates are welcome to apply.
- Proficient in Bahasa Malaysia and English, with strong written communication skills.
- Mandarin proficiency is an added advantage.
- Familiar with social media platforms such as TikTok, Instagram and Facebook.
- Creative, proactive, and passionate about social media content creation and digital marketing.
- Strong analytical, problem-solving, and communication skills.
- Able to work independently and collaboratively in a team, with a strong sense of responsibility and urgency.
- Interested in F&B marketing, influencer collaborations, and brand development.