Communications Associate
Job Summary
Impact Integrated is seeking an Associate, Communications (Rakita) to manage social media platforms, create engaging digital content, and support brand communication strategies. The ideal candidate will have 1–2 years of experience in communications, content creation, or graphic design, along with strong digital marketing skills. Responsibilities include social media management, graphic design, video production, website management, and campaign execution.
Responsibilities
- Manage social media platforms and content calendars
- Design graphic materials and support video production
- Manage brand websites and execute campaign strategies
- Provide programme communications and sports content for MySukan TV
Required Skills
- Bachelor’s degree in Communications or related field
- 1–2 years of working experience in Communications
- Proficiency in social media management and digital marketing
- Experience with Canva, Microsoft Office, and Google Workspace
Job Details
Social Media Management
- Manage official social media platforms, including content publishing and community engagement.
- Develop and execute content calendars and social media plans.
- Monitor social media performance, analyse engagement, reach and conversion rates, and recommend improvements.
- Support paid social media campaigns when required.
Graphic Design
- Collaborate with the Creative & Digital Team to develop engaging, high-quality and brand-aligned visuals.
- Create and adapt graphic design materials for digital and print platforms.
- Support photography, videography and other creative production needs.
- Coordinate with external agencies, designers, printers and vendors when necessary.
- Ensure all creative deliverables meet quality standards and deadlines.
Video & Content Creation
- Develop creative content ideas for social media, campaigns and other digital platforms.
- Assist in video production, including planning, filming, editing and content execution.
- Participate as a producer, host or on-screen talent when required.
- Conduct research and develop engaging content, captions and copywriting.
- Coordinate with talents, guests and hosts for content production.
Website Management
- Manage and regularly update the brand's websites to ensure content remains accurate and relevant.
- Conduct periodic website content and design reviews.
- Work with relevant teams to improve website content, functionality and user experience.
Brand Management
- Support the development and execution of brand messaging and communication strategies.
- Ensure consistent branding across digital and offline platforms.
- Review and update brand materials, including presentations, websites and social media content.
- Support annual reviews of programme branding and communication strategies.
Campaign Management
- Plan and execute campaign content according to agreed timelines.
- Monitor campaign performance, reach, engagement and conversion against targets.
- Prepare campaign performance reports and recommend improvements.
Programme Communications
- Work closely with programme teams to provide communications and content support.
- Attend programmes and events to capture interviews, photos, videos and social media content.
- Ensure all programme-related communications materials are delivered on time.
- Provide on-ground programme support when required.
MySukan TV
- Plan, produce and publish sports-related content, including news, event highlights, recap videos and social media updates.
- Support sports event coverage, video hosting and content production when required.
- Develop weekly content calendars aligned with the initiatives and activities of Kementerian Belia dan Sukan (KBS).
- Ensure all content is published and broadcast according to schedule.
Other Responsibilities
- Perform other ad-hoc duties related to the role as assigned by Management.
Requirements
- Bachelor’s degree in any field, preferably Communications or related fields.
- 1–2 years of working experience, with at least 1 year in Communications.
- Experience in content creation, graphic design, social media or PR is an advantage.
- Good copywriting, social media management and digital marketing skills.
- Ability to create engaging content, including graphics and videos.
- Ability to simplify research findings and data into engaging content.
- Experience in social media content planning, campaign execution and performance reporting.
- Proficient in Microsoft Office, Google Workspace and Canva.
- Familiarity with social media management tools (e.g. Hootsuite) and project management tools (e.g. Trello or Asana).
- Knowledge of Adobe Photoshop or Illustrator is an advantage.
- Basic photography and camera-handling skills; experience with professional cameras is an advantage.