Technical Sales Engineer

Job Summary Ready to make industrial work smarter? Join our hands-on team and bring practical automation and assembly solutions to manufacturers by working with us at Sunrise Industrial Supplies Sdn Bhd. We supply assembly tools, stud welding systems, custom jigs and production support that help customers hit quality and throughput goals. This Technical Sales Engineer role is about building scalable technical solutions and growing product adoption across facilities. You will design and demo tailored tool packages, run on-site process assessments, prepare technical proposals, and collaborate closely with sales to convert opportunities. You will also support after-sales troubleshooting, train users, and keep CRM records accurate so our team can deliver consistent value. Your Growth & Impact - Build deep technical expertise by working directly with assembly tools, stud welders, and custom fixtures across real production lines, improving practical skills and product knowledge. - Expand your professional network through regular customer visits and corporate presentations, connecting with engineers, production managers, and procurement teams. - Develop consultative selling skills by translating process problems into clear, engineered solutions and written proposals that win business. - Strengthen your project management experience by coordinating demos, installations, after-sales training, and pipelines to keep customers satisfied and targets on track. Responsibilities - Technical solution design: Assess customer assembly lines on site to identify quality gaps, throughput constraints, and practical improvement opportunities. Design tailored tool packages, custom jigs, and stud welding setups with clear specifications that meet production and quality targets. Prepare concise technical proposals including scope, parts, costings, and a phased implementation plan for customer review. Run hands-on demonstrations and pilot trials on production lines to validate solutions and secure customer approval. - Customer engagement & pipeline management: Present technical solutions to engineers, production managers, and procurement teams in English and Bahasa Malaysia. Manage opportunities and maintain accurate records in the sales pipeline current and actionable. Build relationships through regular site visits, follow-ups, and responsive communication across nationwide. Coordinate with sales, supply and service teams to schedule demos, deliveries and installations on time. - After-sales support & continuous improvement: Capture field feedback and operational data to refine equipment configurations and improve future proposals. Maintain after-sales records and service history to enable reliable follow-up and spare parts planning. Advise customers on maintenance best practices, spare parts selection and painting accessories to maximise tool uptime. Support troubleshooting and on-site training to ensure smooth handover and sustained product performance. Requirements Qualifications & Experience - Diploma or Degree in Engineering or a related technical discipline. - Minimum 2 years of technical sales experience, ideally with industrial tools, power tools or engineering components. - Proven track record of customer site work such as demos, installations or training coordination. - Willingness to travel regularly to customer sites with frequent visits. Hard Skills & Knowledge - Ability to read, analyse and explain technical product specifications to both technical and non-technical stakeholders. - Hands-on experience running product demonstrations and customer training for pneumatic, electrical and power tools. - Practical familiarity with stud welding equipment, assembly tools and painting accessories is highly desirable. - Experience to manage pipelines, capture customer metrics and report activity; basic Industry 4.0 awareness is a plus. Soft Skills & Qualities - Practical problem-solving focus with the ability to diagnose root causes and recommend actionable fixes. - Clear communication and presentation skills in English and Bahasa Malaysia, with confident customer-facing presence. Mandarin is a plus but not required. - Comfortable working independently with high mobility, while collaborating effectively within a small team. - Customer-focused attitude, dependable on-site follow-through and attention to detail for consistent delivery.