Sales & Channel Executive

Date PostedOctober 23, 2026LocationMalaysiaCompanyTOPPII SDN BHDSalaryRM 4000 - 4500TypeFull-Time

Job Summary

As a Sales & Channel Development Executive, you will build and scale offline distribution across Malaysia by securing listings and negotiating wholesale agreements. You will collaborate with marketing and supply teams to launch products and meet sales targets. Additionally, you will track performance metrics and maintain accurate client records.

Responsibilities

  • Identify and open new retail doors across Malaysia
  • Negotiate wholesale and listing agreements
  • Manage relationships with category buyers and key accounts
  • Coordinate with logistics and marketing for replenishment

Required Skills

  • Min 3 years experience in FMCG or cosmetics offline channel development
  • Strong B2B negotiation skills and retail trading knowledge
  • Proficiency with CRM systems and Excel
  • Fluent in English, Bahasa Melayu, and Mandarin

Job Details

Responsibilities Channel Development - Identify, target and open new retail doors across Malaysia, including supermarkets, beauty chains and regional distributors to grow offline distribution. - Negotiate wholesale and listing agreements that align with sales, margin and collection targets. - Build and prioritise a sales pipeline to drive repeat listings and sustainable channel growth. Account & Listing Management - Own relationships with category buyers and key accounts to secure approvals and maintain shelf presence. - Lead end-to-end onboarding for new SKUs covering pricing, listing fees, shelf placement and promotional calendars. - Manage distributor handovers and retailer communications to keep launches and promos running smoothly. Operations & Reporting - Coordinate with logistics, marketing and supply teams to ensure timely replenishment and in-store support. - Track sales, collections, shelf compliance and promo ROI, and keep CRM records and pipeline reports up to date. - Prepare regular performance reports for the Sales Manager showing channel openings, sales progress and collection status. Requirements Qualifications & Experience - Minimum 3 years experience in FMCG or cosmetics offline channel development, key account and distribution management in Malaysia. - Proven experience securing listings with Watsons, Guardian or major local supermarkets is mandatory. - Existing retailer and distributor contacts in the Malaysian beauty market will be a strong advantage. - Available for frequent travel to support client visits and store operations. Hard Skills & Knowledge - Strong B2B negotiation skills and working knowledge of retail trading terms such as listing fee, shelf placement, credit terms and wholesale contracts. - Practical experience managing pricing, promotions, merchandising and basic margin calculations for retail channels. - Proficient with CRM systems and Excel for sales tracking, pipeline management and reporting. - Familiar with local beauty retail practices and in-store execution requirements. Soft Skills & Qualities - Highly target-oriented, self-motivated and able to perform under pressure while meeting collection and sales deadlines. - Clear and confident communicator in English and Bahasa Melayu; Mandarin is required. - Collaborative mindset with strong stakeholder management and disciplined documentation habits. - Problem solver on the ground, comfortable resolving store-level issues and supporting in-store promotions.