Senior Marketing Strategist

Work Arrangement This is a hybrid role. 4 day per week in office and 1 day work-from home (Friday). The company's office is in Mid Valley 1. Community Management & Engagement - Manage and grow A22A's WhatsApp and other community groups. - Plan and execute community engagement activities to keep members active. - Work closely with the R&D and Content teams to share valuable AI insights, industry updates, and educational content. - Develop strategies to increase community membership, engagement, and retention. - Convert community engagement into webinar attendance, training enquiries, and potential business opportunities. 2. Webinar & Event Management - Plan, coordinate, and execute online webinars, physical workshops, and community events. - Manage the end-to-end webinar process, including registration, reminders, attendance tracking, and post-event follow-ups. - Develop strategies to improve webinar registration-to-attendance conversion rates. - Coordinate with speakers, trainers, and internal teams to ensure smooth event execution. - Analyse webinar and event performance to identify opportunities for improvement. 3. Marketing Campaign Execution - Support the planning and execution of 360° marketing campaigns across Meta, Google, TikTok, LinkedIn, email, and WhatsApp. - Assist in paid advertising activities, including campaign coordination, creative briefs, audience research, and performance monitoring. - Work closely with the Content and Design teams to ensure marketing materials are delivered on time. - Support product launches, course promotions, and lead generation campaigns. - Ensure consistent brand messaging across all marketing channels. 4. Content Marketing & Copywriting - Develop creative marketing angles, campaign concepts, and promotional messaging. - Write engaging video scripts for Reels, TikTok, advertisements, and other short-form content. - Prepare marketing copy for social media, webinars, email campaigns, and community announcements. - Collaborate with the Content team to turn AI trends and technical knowledge into engaging marketing content. - Research competitor content and identify new content opportunities. 5. Market Research & Marketing Strategy - Conduct market research on AI industry trends, competitor activities, and customer needs. - Identify potential target audiences, new market opportunities, and marketing channels. - Gather feedback from customers, webinar participants, and community members to improve marketing effectiveness. - Propose new marketing ideas, partnerships, and growth opportunities. 6. Lead Generation & CRM Support - Support lead generation and lead nurturing activities across different marketing channels. - Manage and segment marketing leads within the company's CRM system. - Coordinate with the Sales team to ensure marketing leads are properly tracked and followed up. - Execute remarketing and re-engagement campaigns targeting existing leads and community members. - Improve the conversion journey from marketing engagement to qualified enquiries. 7. Marketing Performance & Reporting - Track key marketing metrics, including leads generated, campaign performance, webinar attendance, and community growth. - Prepare weekly and monthly marketing performance reports. - Analyse campaign results and recommend improvements. - Monitor marketing expenses and support budget tracking. - Ensure marketing activities contribute to measurable business objectives. Job Requirements - Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related field. - 1–3 years of experience in digital marketing, community management, event marketing, or a related role. Fresh graduates with relevant experience are welcome. - Good understanding of social media platforms and digital marketing fundamentals. - Strong written and verbal communication skills in English. Mandarin and Bahasa Malaysia are added advantages. - Basic knowledge of Meta Ads, Google Ads, CRM systems, or email marketing tools is an advantage. - Strong organisational skills with the ability to manage multiple projects and deadlines. - Comfortable using AI tools such as ChatGPT, Claude, or other AI-powered productivity platforms. - Proactive, resourceful, detail-oriented, and willing to learn. - Interest in AI, technology, and digital marketing trends.