Performance Marketing Executive

SEO & GEO Strategy Develop and implement SEO and GEO (Generative Engine Optimization) strategies to improve organic search rankings, website traffic, and brand visibility across AI-powered search platforms. Conduct keyword research, competitor analysis, and performance monitoring to identify growth opportunities. Website Management Manage and maintain company websites, including publishing product listings, landing pages, and SEO-optimized content. Monitor website performance, indexing, and technical SEO to improve website visibility and lead conversion. Email & Whatsapp Marketing Develop and execute email and WhatsApp marketing campaigns to nurture leads, engage customers, and generate enquiries. Implement customer segmentation, automated follow-ups, and lead re-engagement strategies to improve lead conversion. AI-Driven Marketing & Data Analytics Leverage AI tools to improve marketing workflows, automate repetitive tasks, and enhance departmental productivity. Analyze marketing data and develop dashboards to monitor website performance, lead generation, campaign effectiveness, and conversion rates. Proactively identify opportunities and recommend data-driven improvements to marketing performance. Requirements - Diploma/Bachelor’s Degree in Marketing, Digital Marketing, Business, IT, or a related field. - Knowledge of SEO, GEO, website management, and digital marketing analytics. - Experience with AI tools, data analysis, and dashboard development is an advantage. - Familiarity with Google Analytics / Google Search Console/ WordPress, Google Sheets, CRM, email marketing, or automation tools is preferred. - Analytical, proactive, and willing to experiment with new technologies to achieve measurable results. - Fluent in Mandarin is required, with good proficiency in English and Bahasa Malaysia to support effectively communicate with customers and internal teams. - At least 6 months working experience