Marketing Executive

Brand Development & Positioning - Support the development and strengthening of the university’s brand identity, positioning and market presence. - Ensure consistent brand messaging and presentation across marketing materials, campaigns, events and external communications. - Develop creative marketing concepts that make the university more visible, relevant and attractive to prospective students and key stakeholders. - Identify opportunities to differentiate the university from competitors through creative campaigns, partnerships and brand experiences. - Support the development of marketing collateral, presentations, promotional materials and brand communication. Marketing Planning & Campaign Development - Develop and execute annual, quarterly and campaign-based marketing plans aligned with university objectives. - Plan integrated marketing campaigns across online and offline channels. - Develop campaign concepts, timelines, budgets, target audiences, key messages and execution plans. - Coordinate with internal departments and external partners to ensure campaigns are delivered effectively and on schedule. - Monitor campaign performance and provide recommendations for improvement. Marketing Execution & Activation - Take ownership of the end-to-end execution of marketing initiatives, from planning and coordination through to implementation and post-campaign evaluation. - Develop and execute on-ground marketing activations to increase awareness, engagement and student interest. - Plan activities such as campus activations, roadshows, exhibitions, education fairs, open days, student engagement programmes and promotional events. - Create engaging brand experiences that allow prospective students and the public to interact directly with the university. - Coordinate production of marketing materials, booths, signage, promotional items and other activation requirements. - Work with creative teams, agencies, suppliers and vendors to ensure quality execution. Events & Brand Experience - Plan, coordinate and execute university events that strengthen the institution’s brand and stakeholder engagement. - Support major events including open days, education fairs, corporate events, conferences, seminars, student activities, graduation-related events and promotional campaigns. - Manage event timelines, vendors, logistics, branding, guest coordination and on-site execution. - Ensure every event reflects the university’s professional image and brand positioning. Corporate & External Engagement - Develop and maintain relationships with corporations, industry partners, professional organisations, schools, education partners and other external stakeholders. - Liaise with corporate partners to explore opportunities for collaborations, sponsorships, events, industry engagement and strategic partnerships. - Coordinate corporate engagement activities such as company visits, career events, industry talks, internships, collaborations and joint marketing initiatives. - Identify opportunities for the university to increase its visibility through corporate networks and strategic partnerships. - Represent the university professionally when engaging with external organisations and potential partners. Marketing Communications - Work closely with the digital and social media team to ensure offline marketing campaigns are integrated with digital communications. - Develop marketing content, campaign messages, promotional copy and communication materials. - Support social media campaigns by providing strong on-ground stories, event content, activation content and brand experiences. - Ensure consistency between the university's physical and digital brand presence. Performance & Reporting - Track marketing campaign performance, event participation, leads, engagement and other relevant KPIs. - Prepare campaign and event reports with insights and recommendations. - Analyse market activities, competitor initiatives and emerging opportunities to improve marketing effectiveness. - Continuously identify new marketing channels, partnerships and activation opportunities. Requirements - Creative, proactive and highly organised, with strong execution capabilities. - Passionate about branding, marketing, events and creating memorable brand experiences. - Able to develop a marketing idea and take it from concept → planning → execution → activation → measurement. - Strong in project coordination and able to manage multiple marketing initiatives simultaneously. - Confident in communicating and liaising with corporate partners, agencies, vendors, schools and external stakeholders. - Comfortable working both behind the desk and on the ground during campaigns and events. - Strong interpersonal and presentation skills. - Able to work independently while collaborating effectively with internal teams. - Commercially aware and able to identify opportunities that can generate brand exposure, engagement and business value. - Experience in education, corporate marketing, events, FMCG, retail, hospitality or other consumer-facing industries will be an advantage.