E-commerce Manager

We are seeking an experienced E-commerce Manager to oversee and grow the UK online business of an expanding home appliance and consumer electronics brand. The role focuses on driving revenue, improving profitability and managing e-commerce performance across TikTok Shop, Amazon and Shopify. Based in Malaysia, the successful candidate will collaborate closely with UK teams and international partners to execute commercial strategies, optimise marketplace operations and identify new growth opportunities. Key Responsibilities - Manage UK e-commerce operations across TikTok Shop, Amazon and Shopify, ensuring consistent sales growth and profitability. - Develop and implement marketplace strategies covering product selection, pricing, promotions and revenue targets. - Plan and execute major sales campaigns, including Black Friday, Amazon Prime Day and TikTok Shop promotional events. - Monitor sales performance, advertising effectiveness, conversion rates and profitability to identify areas for improvement. - Oversee product listings, content optimisation, marketplace account health and customer experience. - Manage and optimise TikTok Shop and Amazon advertising campaigns to maximise returns. - Collaborate with UK affiliate and creator teams to drive sales through content marketing and live commerce. - Coordinate with operations teams on inventory planning, order fulfilment and returns. - Maintain relationships with marketplace account managers, agencies and business partners to support business growth. Requirements - Minimum 3 years of experience in e-commerce or online marketplace management. - Proven hands-on experience managing and growing online stores or marketplace accounts. - Strong knowledge of TikTok Shop or Amazon Seller Central, with familiarity with Shopify. - Good commercial understanding of sales performance, digital advertising, pricing strategies and profitability. - Strong analytical skills with the ability to interpret sales data and make informed business decisions. - Excellent written and spoken English for communication with international teams. - Proactive, organised and capable of working independently while collaborating across departments. - Comfortable working 3:30 PM – 12:30 AM (Malaysia time) to support UK operations. - Willing to travel to the UK for approximately 1–2 weeks per quarter, with business travel expenses covered by the company.