Social Media Executive

Responsibilities Content Strategy & Planning - Plan and manage daily content across our social channels, keeping a clear content calendar and publishing cadence. - Shape content that reflects our brand voice and target audience, with clear objectives for reach and engagement. - Set simple performance targets and track results to guide weekly and monthly content decisions. Production & On-Camera Execution - Create short-form video and static assets for platforms like TikTok, Instagram Reels and Facebook, from concept to final edit. - Appear on camera as on-screen talent, delivering confident, natural presentations that match the brand tone. - Handle basic filming and editing tasks or brief external vendors, ensuring timely delivery and consistent quality. - Manage shoot logistics including scripts, props, and simple set arrangements to keep production efficient. Community & Performance - Monitor trends and competitor activity, suggesting new formats and ideas to improve engagement. - Engage with our audience by responding to comments and messages in a timely, on-brand manner. - Use platform analytics to produce short performance summaries and recommend content adjustments. - Collaborate with colleagues across marketing and operations to align content with promotions and product updates. Requirements Qualifications & Experience - Minimum 2 years of experience in social media, content creation, marketing or a related field. - A portfolio showcasing previous social media campaigns, short videos or content work is required. - Proven experience appearing on camera or in front of an audience, with examples in your portfolio. - Experience managing a content calendar and delivering regular scheduled posts. Hard Skills & Knowledge - Familiarity with major social platforms and their best practices, especially Instagram, Facebook and TikTok. - Practical skills in basic video editing and tools such as CapCut, Premiere Pro, Canva or similar apps. - Comfort using scheduling and analytics tools to publish content and measure results. - Ability to write clear short captions, simple scripts and concise content briefs for shoots. Soft Skills & Qualities - Comfortable, confident and expressive on camera with a warm, natural presence. - Creative thinker who can turn simple ideas into engaging short-form content. - Strong communication skills and the ability to work well with a small team under tight deadlines. - Organised, reliable and open to feedback so you can iterate quickly and improve content over time.