Senior Digital Strategist

1. Content Planning Provide strategic counsel in content planning, development, and overall strategies for various projects, including social media management, integrated digital campaigns, and key initiatives. Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed. 2. Content Development Collaborate across departments to identify business needs and recommend innovative content solutions. Conduct in-depth research on industry-related topics to develop original content. Conceptualise and materialize clear, engaging, and brand-consistent content and campaigns that address both business goals and consumer needs. Create, adjust, and manage editorial content calendars, social postings, proposals, and business-related content with SEO and general writing best practices. Perform content audits and gap analyses to determine content errors and inconsistencies, while editing and polishing existing content to improve readability. Assure all-around consistency for textual styles, visuals, fonts, and tones of content. Oversee all content-related projects and deliverables to ensure quality, clarity, and consistency. 3. Strategy and Analytics Utilize data and insights to develop integrated content and digital strategies, creating specifications and content appropriate for brands and end users. Develop innovative strategies and concepts that drive the overall creative direction of a campaign or brand, focusing on the messaging, branding, and visual and experiential elements of marketing. Analyze content marketing data to identify trends and anticipate consumer needs. Perform extensive research to gain in-depth knowledge of all consumer personas. Strategise content pillars, propositions and overall editorial strategy suitable across different digital platforms. Devise and implement methods and systems to effectively measure, manage, and optimize content performance and ROI. Requirements Bachelor’s degree in Marketing, Communications, Journalism, English, PR, or a related field, with equivalent experience considered. 2–3 years of relevant experience, preferably with an agency background. Good English and Mandarin communication and written skills; Bahasa Malaysia is an advantage. Strong knowledge of digital marketing, advertising, content writing, and content strategy. Strong communication, problem-solving, project management, and stakeholder management skills. Able to manage multiple projects, meet deadlines, and adapt to a fast-paced environment. Proactive, creative, analytical, resourceful, and detail-oriented.