Senior Performance Marketing Executive

Job Overview As a Performance Marketing Senior Executive, you will be responsible for managing, executing, and optimizing digital advertising campaigns across multiple platforms to drive measurable business results for clients. You will serve as the key operational lead for assigned accounts, ensuring campaigns are strategically executed, performance targets are achieved, and client expectations are consistently met. This role requires a strong understanding of paid media strategies, campaign analytics, audience targeting, and platform best practices. You will also collaborate closely with creative, content, and account servicing teams to deliver integrated marketing solutions while mentoring junior executives within the team. Key Responsibilities - Develop performance marketing strategies that align with each client's business goals. - Build and optimise marketing funnels that improve conversions and customer journeys. - Plan, launch, and optimise campaigns across Google, Meta, TikTok, email, and other digital channels. - Write and refine high-converting ad copy that reflects each client's brand and speaks to the right audience. - Work closely with designers to develop creative assets and landing pages that perform and make sense to the client's goals. - Analyse campaign performance, identify opportunities, and turn insights into action. - Present campaign performance and recommendations to clients with confidence. - Manage campaign budgets responsibly and focus on delivering meaningful return on investment. - Mentor and support junior team members while contributing to a culture of learning and collaboration. - Build strong relationships and confidently present ideas, and recommendations to clients. Requirements Required - 3–5 years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or a related role. - Strong understanding of performance marketing and digital advertising. - Experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, and email marketing. - Strong copywriting skills with the ability to adapt to different brand voices. - Experience building and optimising marketing funnels. - Strong analytical skills and experience using Google Analytics 4 (GA4) and other reporting tools. - Experience running A/B tests and using data to improve campaign performance. - Experience managing campaigns for both B2B and B2C clients. Bonus points if you have experience with: - Google Tag Manager (GTM) - Microsoft Clarity or Hotjar - SEO - Programmatic advertising - Marketing automation platforms such as Make or Zapier - HTML, CSS, or JavaScript - AI tools for marketing, content creation, research, or workflow automation