Digital Marketing Specialist

Job Summary We are looking for a self-driven and hands-on Digital Marketing Specialist to manage and promote an international digital content platform. This is a hands-on role where you will be given a website, business direction and clear objectives. You will be responsible for assessing the website, identifying growth opportunities, developing marketing strategies, executing campaigns, monitoring results and continuously improving performance. You will have the opportunity to take real ownership of the website's digital growth rather than simply following step-by-step instructions. Key Responsibilities Website Promotion & User Acquisition - Develop and execute strategies to increase website traffic and user acquisition. - Identify suitable digital channels to promote the website. - Research target audiences, competitors, keywords, communities and traffic sources. - Develop strategies to increase website registrations and paid users. - Improve visitor-to-registration and registration-to-paid-user conversion. - Test different marketing approaches and continuously optimize performance. SEO & Organic Growth - Conduct keyword research and identify SEO opportunities. - Implement on-page SEO and basic technical SEO improvements. - Develop content strategies to increase organic traffic. - Monitor Google Search Console and Google Analytics. - Analyze keyword rankings, organic traffic, user behavior and conversions. - Research competitors and identify SEO opportunities. Digital Marketing & Promotion - Plan and execute digital marketing campaigns. - Explore social media, online communities, forums, content marketing, affiliate marketing, partnerships and other relevant channels. - Identify new sources of website traffic and user acquisition. - Develop promotional campaigns to increase registrations and paid users. - Support conversion rate optimization (CRO). - Conduct A/B testing where appropriate. - Monitor campaign performance and ROI. Data & Performance Analysis - Track website traffic, user acquisition, registration, conversion and revenue performance. - Analyze marketing results and identify areas for improvement. - Prepare regular marketing performance reports. - Make marketing decisions based on data and performance. - Continuously optimize campaigns and website performance. Independent Project Ownership - Independently assess the website and identify areas for improvement. - Research new marketing opportunities and tools. - Develop and execute marketing initiatives from idea to implementation. - Take ownership of assigned growth targets and marketing projects. - Continuously learn, test and improve new digital marketing approaches. Requirements Experience & Technical Skills - 1–3+ years of hands-on digital marketing experience is preferred. - Practical experience in SEO, website promotion and user acquisition. - Able to independently develop and execute digital marketing activities. - Able to assess a website and determine how to generate traffic and users. - Good understanding of: SEO, Google Search Console, Google Analytics, Keyword Research, Content Marketing, Social Media Marketing, Conversion Rate Optimization (CRO), Affiliate Marketing. - Good understanding of website traffic, conversion funnels and online user behavior. - Strong analytical and problem-solving skills. - Able to track and interpret marketing performance and ROI. - Good communication and reporting skills. Independent Digital Experience – Highly Preferred Candidates with experience independently managing or promoting an online project are strongly encouraged to apply. Examples include: - Built and promoted your own website. - Managed an affiliate website. - Grew organic traffic through SEO. - Managed an e-commerce website or online store. - Operated your own online business. - Managed a content, media or digital platform. - Built an online community or social media project. - Generated users through social media or online communities. - Independently managed digital marketing campaigns. - Ran a personal digital project and tracked traffic, conversions and results. Personal Attributes We are looking for someone who is: - Self-motivated - Independent - Hands-on - Proactive - Curious and willing to research - Strong in problem-solving - Results-oriented - Comfortable taking ownership - Willing to experiment, learn, analyze and improve Important This is an independent, hands-on execution role. You should be comfortable working through the following process: Understand the website → Research the market → Identify opportunities → Develop a strategy → Execute → Measure → Optimize The company will provide the website, business direction and objectives, but you should be able to independently determine how to promote the website, where to find users and what actions should be taken.