Assistant Product Manager

Responsibilities: Product Strategy & Market Analysis: - Support the development and execution of product category strategies and product roadmaps. - Conduct market research, competitor analysis, and consumer insights studies to identify market opportunities. - Analyze industry trends, customer preferences, and competitor activities to support business growth. - Develop product positioning, key selling points, and value propositions for target audiences. Product Launch & Go-to-Market Execution: - Coordinate end-to-end product launches and launch timelines across departments. - Prepare product presentations, launch kits, sales tools, training materials, and product documentation. - Collaborate with headquarters, suppliers, and factory teams on product specifications, forecasting, and launch planning. - Support sales teams with product knowledge, product training, and launch activities. Pricing & Promotion Management: - Monitor competitor pricing, market conditions, and category performance. - Assist in developing pricing strategies, margin analysis, and promotional plans. - Support retail, dealer, and channel marketing activities to drive product sales and market penetration. - Evaluate promotional effectiveness and recommend improvements. Product Content & Marketing Support: - Develop and maintain product catalogues, brochures, specification sheets, product visuals, and marketing materials. - Work closely with designers, agencies, and marketing teams to produce impactful product content. - Ensure all product communications align with brand guidelines and marketing objectives. Product Performance & Lifecycle Management: - Monitor product sales performance, sell-in and sell-through data, and inventory levels. - Analyze product performance and recommend actions to improve sales and profitability. - Support product lifecycle management, including product launches, growth initiatives, and end-of-life planning. - Propose bundling, pricing, and promotional strategies to maximize product performance. Administration & Cross-Functional Coordination: - Manage marketing samples, demo units, and product inventory for campaigns and events. - Prepare monthly reports, business reviews, and product performance presentations. - Coordinate with internal departments to ensure smooth execution of product initiatives. - Support marketing events, exhibitions, roadshows, and other business activities when required. Requirements: - Proficient in Mandarin (spoken, written, and reading). - Bachelor's Degree in Marketing, Business Administration, Product Management, Engineering, Consumer Electronics, or a related field. - Minimum 3–5 years of experience in Product Management, Product Marketing, Brand Management, Category Management, Trade Marketing, or a related role. - Experience in Consumer Electronics, Home Appliances, FMCG, Retail, or Consumer Goods industries is highly preferred. - Strong analytical and commercial thinking skills. - Experience conducting market research, competitor analysis, and product performance evaluation. - Excellent communication, presentation, and stakeholder management skills. - Strong project management and coordination abilities. - Proficient in Microsoft Excel, PowerPoint, and data analysis tools. - Able to work independently and manage multiple projects simultaneously.