Creative Strategist

What you'll do: - Run daily competitor/winning-ad breakdowns - Do deep, evidence-based audience research - Develop angles, hooks, and full scripts on iterating proven winners and adapting competitor structures, while testing new formats. - Direct video editors to produce assets accurately. You don't need to edit video yourself, but you must be hands-on with AI clip, image, and voice generation. Take the initiative to test new release or version yourself, and judge for yourself whether it produces better output for our creatives. - Analyze every launched ad against its metrics and report learnings and next tests to your manager - Lead a weekly meeting with your video editors Requirements: - Proven direct-response copywriting for Meta ads, with a clear sense of what converts and why. - A track record of directing creatives that drove measurable business results (scaled spend at profitable ROAS/CPA), not engagement - Sharp analysis and can explain why an ad won or lost and turn it into the next test - Strong on customer psychology, awareness/sophistication, and hook/angle copywriting. - Experience writing briefs and directing editors - A self-starter who tests new angles, formats, and tools beyond the playbook, and can show results from doing it - Organized, proactive, and able to run many concurrent tests and close every loop. - Strong written English - Nice to have: Hands-on experience with AI in your creative workflow.