Digital Marketing Executive

As a builder, you will design and scale multi-channel campaigns that drive traffic, leads, and conversions. You will own campaign planning, creative execution, and continuous optimisation to improve results over time. Your Growth & Impact - Accelerate your portfolio by leading end-to-end campaigns across search, social, email, and display with clear KPIs. - Build cross-functional experience collaborating with design, sales, and product to turn briefs into launched campaigns. - Expand your analytics capability through hands-on use of Google Analytics, A/B testing, and ad platform reporting. - Position yourself for senior marketing roles by delivering repeatable improvements in ROI and conversion rates. Requirements Qualifications & Experience - You have a Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field. - You have 1-3 years of hands-on digital marketing experience managing performance campaigns across search and social channels. - You are familiar with social media marketing and content strategy, which is preferred for this role. Hard Skills & Knowledge - You are proficient with Google Analytics, Google Ads, Facebook Ads Manager, common SEO tools and marketing automation software. - You have a solid understanding of SEO and SEM principles and how they apply to campaign planning and optimisation. - You have experience with A/B testing and campaign optimisation methodologies, and you can interpret data to produce clear performance reports. - Holding certifications such as Google Analytics or Google Ads is advantageous. Soft Skills & Qualities - You have excellent written and verbal communication skills and can create compelling marketing content; Mandarin communication is required for business needs. - You can manage multiple campaigns and projects simultaneously while meeting deadlines and prioritising work effectively. - You bring creative problem-solving and a proactive mindset to spot and act on marketing opportunities.