Growth Marketing Manager

As Growth Marketing Manager you will be the builder who scales our growth engine across paid, organic, partnerships and CRM. You will create integrated campaigns, tighten the funnel top-to-bottom, and turn experiments into repeatable revenue. Responsibilities Channel Strategy & Budget - You will own cross-channel campaign strategy and budget, balancing brand and performance to meet ROI targets. - You will plan integrated launches that move customers through the funnel and turn successful experiments into repeatable revenue. Growth Execution & Analysis - You will run funnel analysis, A/B tests and use tools like Google Analytics and ad managers to improve conversion rates. - You will tighten the funnel top-to-bottom by optimising creative, landing pages and CRM flows to lift acquisition and retention. Team & Partnerships - You will manage an in-house team and coordinate external partners to deliver creative, media and partnership programs. - You will build repeatable partnership and launch processes that scale acquisition, engagement and revenue. Requirements Qualifications & Experience - 6 to 10 years of marketing experience with mandatory experience in an online-first, DTC brand. - Proven track record of driving growth through performance marketing, CRM and brand building. - Strong analytical, strategic and commercial mindset with experience managing marketing budgets and KPIs. - Naturally data-driven, commercial and comfortable being hands-on Hard Skills & Knowledge - Strong strategic and analytical skills, with hands-on experience in digital marketing, funnel analysis and A/B testing. - Very strong experience with GA4, Meta Ads, Google Ads and CRM platforms. - Extensive experience planning and leading marketing initiatives that deliver measurable results and drive fan engagement across platforms. - Experience using AI tools, AI agents and marketing automations to improve marketing effectiveness and operational efficiency. Soft Skills & Qualities - Excellent written and oral communication, presentation and interpersonal skills, plus good storytelling ability. - A start-up attitude: collaborative, entrepreneurial and willing to roll up your sleeves. - Strong team management, project management and decision-making skills.