Key Account Executive
Job Summary
The Key Account Executive is responsible for managing and growing strategic relationships with modern trade accounts, including hypermarkets and major retail chains. The role involves developing and executing business plans to meet sales targets, managing distributor performance, and driving category expansion. Additionally, the position requires overseeing inventory, coordinating trade promotions, and collaborating cross-functionally to ensure optimal sales performance.
Responsibilities
- Manage key modern trade account relationships
- Drive sales performance and category expansion
- Lead commercial and pricing negotiations
- Monitor distributor performance and inventory levels
- Analyze sales data and market trends
Required Skills
- 2-3 years experience in Modern Trade (Food)
- Strong negotiation and communication skills
- Proficiency in Microsoft Office
- Knowledge of category management and planograms
Job Details
Responsibilities:
- Manage and grow strategic relationship with key modern trade accounts, including hypermarkets, supermarkets, and major retail chains.
- Develop and execute business plans to achieve sales targets, market share growth, and category expansion.
- Drive sales performance by managing both sell-in and sell-out activities in collaboration with distributors and retail partners.
- Build strong partnerships with key stakeholders (buyers) to secure favorable shelf space, product listings, and in-store visibility.
- Lead commercial negotiations with key accounts, including pricing, trade terms, promotion.
- Plan and ensure effective execution of trade promotions, in-store activations to maximize ROI and sales uplift.
- Monitor and manage distributor performance, ensuring alignment with company objectives, efficient stock flow, and optimal coverage across outlets.
- Oversee inventory management, ensuring healthy stock levels to prevent stockouts or overstock situations across key accounts.
- Drive new product listing and launches, including listing negotiations, promotional planning, and in store execution aligned with launch timelines.
- Conduct regular business review (monthly/ quarterly) with distributors to track performance, identify gaps, and implement corrective actions.
- Analyze sales data, market trends, and competitor activities to identify growth opportunities and recommend strategic actions.
- Ensure timely payment collection and maintain healthy account receivables in line with company policies.
- Collaborate cross-functionally with Marketing, Trade Marketing, Supply Chain, and Finance to ensure seamless execution of account strategics.
- Resolve operational and commercial issues efficiently, including order fulfillment, pricing discrepancies.
- Any ad-hoc duties assigned.
Requirements:
- Diploma or Degree in Business, Marketing, or related field.
- Minimum 2-3 years of experience in Modern Trade (Food Industry).
- Proven track record in managing key accounts and distributor networks within modern trade channels.
- Strong understanding of modern trade dynamics, including category management, planograms, trade promotions, and retail operations.
- Excellent negotiation, communication, and problem-solving skills.
- Proficient in Microsoft Office and basic sales reporting tools.