Brand Activation Executive

Key Responsibilities: Brand & Marketing Strategy - Develop total marketing strategies, seasonal promotions, product launches, and sales campaigns alongside internal sales and digital teams. - Build strong relationships with authorized dealers, providing promotional support, product updates, and brand marketing materials. - Partner with outdoor content creators/KOLs and coordinate with e-commerce and social media teams to amplify campaign reach. Community & Events - Plan and execute outdoor campouts, river campsite meetups, lifestyle expos, and community activities. - Lead marketing division in gathering real-time social media content during events. Performance Tracking & Insights - Monitor campaign ROI, promotional success, dealer sales performance, and customer feedback. - Share field insights to improve product lines, service standards, and community initiatives. Qualifications & Other Requirements: - Minimum 2 years in brand activation, marketing strategy, retail sales, or dealer management. - Experience working with KOLs/influencers and e-commerce platforms. - Confident communicating in Mandarin, English & Bahasa Melayu. - Strategic, organized, and comfortable working in a showroom office environment focused on campaign planning and sales metrics. - Possess a valid driving license for occasional travel to outdoor event sites and roadshows.