Senior Content Marketing

Key Responsibilities: - Research customer needs, keywords, competitors, industry trends and content opportunities independently. - Plan and create content for Xiaohongshu (RED), TikTok, Douyin, Facebook and Instagram. - Develop content topics based on business objectives and target audiences instead of relying on daily topic assignments. - Write Chinese social media copy, titles, hooks, captions, CTAs and short-form video scripts. - Create English content when required. - Handle short-form video production, including basic filming, editing, subtitles and content packaging. - Turn customer questions, logistics cases, industry knowledge and market developments into engaging and commercially relevant content. - Manage the full content workflow from research and topic planning to production, publishing and performance review. - Maintain consistent content output while meeting agreed deadlines and quality standards. - Monitor content performance including reach, views, engagement, profile visits and enquiries. - Analyze performance data and proactively improve content topics, hooks, formats and approaches. - Proactively identify new content opportunities and propose ideas without waiting for daily instructions from management. - Work closely with the Marketing Lead or Management to support the company's overall marketing and business objectives. Requirements: - Minimum 3 years of hands-on experience in Content Marketing, Social Media Marketing, Digital Marketing or a closely related content role. - Mandarin proficiency is required. Candidate must be able to independently write and create professional Chinese-language social media content, including titles, hooks, captions and video scripts. - Working proficiency in English is required. - Portfolio is mandatory. Candidates must provide previous social media content, accounts, campaigns, videos or other relevant work and clearly explain their personal contribution. - Strong copywriting and storytelling skills with the ability to create engaging, audience-focused and commercially relevant content. - Must be able to independently research and develop content topics based on customer needs, keywords, competitors, industry trends and business objectives. - Hands-on experience in short-form video creation, including basic filming, editing, subtitles and content packaging. - Practical experience with social media platforms such as Xiaohongshu (RED), TikTok, Douyin, Facebook and/or Instagram. - Good understanding of social media analytics and the ability to use performance data to improve future content. - Strong execution speed and ability to manage multiple content tasks while meeting deadlines. - Must be able to work independently with minimal supervision and should not require daily instructions on what content to create. - Strong sense of ownership, initiative and accountability. Candidates are expected to proactively identify content opportunities and propose improvements. - Experience in logistics or international trade will be highly preferred. - Shortlisted candidates must complete a practical content assessment as part of the selection process.