CRM Project Manager
Job Summary
As the Project Manager-CRM, you will act as the local liaison between the agency and clients, managing campaign briefs. This role requires you to lead campaigns, overseeing the entire process from strategy to implementation and reporting. You will collaborate with cross-functional teams and clients across different time zones.
Responsibilities
- Manage campaign briefs, preparation, and strategy inputs
- Oversee campaign execution, UAT testing, and developer briefing
- Handle post-campaign performance analysis and PCA decks
Required Skills
- Min 2 years CRM and SFMC experience
- 3+ years delivery management experience
- Bachelor's Degree in a relevant field
- Strong client management and communication skills
Job Details
YOUR ROLE
As the Project Manager-CRM, you will be the local liaison between the agency and the clients managing briefs on campaigns. This role requires you to lead campaigns, overseeing the entire process from brief, strategy, implementation up till PCAs and reporting. You will be working with clients from different time zones and occasionally may incur hours outside of the usual working hours.
YOUR RESPONSIBILITIES (But are not limited to)
- Campaign brief – Read and accept briefs, prepare Q&A.
- Campaign Prep - Check audience availability and size
- Campaign Strategy Inputs - Work closely with strategy team to prepare Campaign Plan slide deck.
- Execution - Source Images and content and brief and oversee the developers to prepare the campaign
- Internal UAT – Drive the testing of the campaign with Internal Clients
- Client UAT – Drive the UAT with External Clients
- Commercial – Prepare Proof Of Delivery documents and take commercial approvals from CRM Client lead on time
- Post-Campaign Performance Analysis - Brief and manage Data extraction and perform sanity check for abberations
- Post Campaign Analysis Deck – Analyse learning and Prepare CRM slides for client review
- PCA Internal Review – Present CRM slides to client and explain the performance of the activity
- PCA Deck Adjustment after feedback
SKILLS AND EXPERIENCE
- Min 2 years exposure to CRM is mandatory
- 3+ years of delivery management experience
- Degree in relevant field
- Superb client management skill
- Marketing Background with deep understanding of Customer journeys, exposure to CRM and SFMC systems for minimum 2yrs
- Solid business acumen, management, and marketing skills.
- Solution oriented, process driven, strong communicator and passionate about technology.
- Ability to effectively prioritize tasks and manage multiple projects at once.
- Ability to work in a fast-paced environment
PERSONAL SKILLS
- Ability to adapt quickly to the changes on the project
- Ability to work with multiple projects at the same time
- An entrepreneurial mindset and an appreciation of a start-up context
- Good analytical, problem-solving skills
- Advanced communication skills
- Good time management skills
- Ability to explain technical details in simple words
- Proactive person
- Results oriented person
- Strong leadership skills
- Strong team player
EDUCATION AND OTHER REQUIREMENTS
- Minimum of a Bachelor’s Degree in any field
- Able to communicate complex concepts in a straightforward and intuitive communication
- Self-driven, determined, and affable individual
- Strong organizational skills and excellent time management