Creative Designer
Job Summary
The Creative Designer will lead visual design for products, packaging, and retail displays, ensuring brand alignment and market appeal. The role involves managing the full design lifecycle, from digital UI/UX projects to physical print materials and marketing collateral. You will also integrate Generative AI tools into workflows to drive innovation and streamline design processes.
Responsibilities
- Lead product and packaging design development.
- Design retail displays and print promotional materials.
- Create UI/UX for digital platforms and email campaigns.
- Integrate Generative AI tools into design workflows.
- Manage project timelines and coordinate with external vendors.
Required Skills
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Product and packaging design
- UI/UX design principles
- Print production knowledge
- Generative AI integration
Job Details
1. Product & Packaging Innovation
Product Design & Development: Lead the visual design of new products, ensuring they align with the brand’s aesthetic and market trends. This includes conceptualizing product themes, colors, and physical attributes.
Product Packaging Design: Take full ownership of packaging design, from conceptualization and dieline preparation to material selection. Ensure packaging is not only visually stunning but also functional and cost-effective.
Customer Experience (CX) Optimization: Design with the "End-to-End Customer Journey" in mind. Focus on the unboxing experience and physical touchpoints.
2. Retail & Visual Display
Retail Display Design: Create impactful designs for window displays, in-store shelving, and Point-of-Purchase (POP) materials.
Design Printing Materials: Produce high-quality layouts for promotional materials, including brochures, banners, and signage.
Coordinate with Printers: Deal directly with vendors and printers to manage the production process, ensuring timely delivery and high-quality finishes.
3. Digital Experience & UI/UX
Design for Digital Platforms: Design websites, apps, and email marketing (EDM) campaigns that prioritize an engaging user experience and clear brand messaging.
UX Presentation: Utilize prototyping tools to demonstrate User Experience (UX) flows.
4. Creative Leadership & AI Integration
Lead Design Projects: Manage the entire design lifecycle, overseeing projects from initial brief to final execution.
AI-Driven Creativity: Expertly integrate Generative AI tools into the workflow to accelerate product prototyping, generate visual assets, and innovate design concepts.
Utilize Professional Software: Maintain expert proficiency in Adobe Illustrator, Photoshop, and InDesign.
5. Strategic Collaboration
Align with Marketing Strategy: Work closely with the marketing team to ensure every design project supports strategic goals and sales objectives.
Cross-Functional Teamwork: Collaborate with retail management, copywriters, and web developers to ensure a consistent brand voice.
Market Research: Stay updated on global design trends and emerging technologies.
Requirements:
- Diploma or bachelor's degree in Graphic Design, Visual Communication, or related field.
- Fluent in English (Both Spoken and Written), Knowledge of Mandarin is highly desirable.
- Proven experience as a graphic designer with a strong portfolio.
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Excellent communication and collaboration skills.
- Strong attention to detail and ability to manage multiple projects.
- Knowledge of print production processes.
- Understanding of digital design principles (websites, apps, email marketing).