E-Commerce Senior Executive
Job Summary
We are looking for a commercially driven E-Commerce Senior Executive to manage and grow our TikTok Shop business across operations, campaigns, sales performance and affiliate management. The ideal candidate will oversee day-to-day marketplace operations, execute promotional strategies, and drive growth through creator partnerships. We require a proactive professional with strong hands-on e-commerce experience and analytical skills to optimize our channel performance.
Responsibilities
- Manage day-to-day TikTok Shop operations and commercial performance
- Plan and execute TikTok campaigns, product launches, and merchandising strategies
- Manage and grow the TikTok Affiliate and creator programme
- Collaborate cross-functionally with Marketing, GTM, and Warehouse teams
Required Skills
- Diploma or Bachelor's Degree in E-Commerce, Marketing, or related field
- At least 2-3 years of relevant e-commerce experience
- Hands-on experience managing TikTok Shop or social commerce platforms
- Strong understanding of e-commerce metrics (GMV, traffic, conversion)
Job Details
Job Descriptions: TikTok Shop & Commercial Operations Manage the day-to-day operations and overall commercial performance of TikTok Shop. Track key performance indicators including GMV, traffic, conversion, product performance and campaign results, and identify opportunities to drive growth. Manage product listings, assortment, merchandising and promotional strategies to maximise sales and product visibility. Plan, execute and evaluate TikTok Shop campaigns, product launches and platform initiatives. Analyse market trends, competitor activities, pricing and platform developments to support commercial decisions and continuous improvement. Affiliate & Creator Management Manage and grow the TikTok Affiliate and creator programme, including creator recruitment, engagement and relationship management. Develop and maintain relationships with creators and affiliates to support product launches, campaigns and ongoing sales growth. Monitor creator and affiliate performance, identify high-potential partners and develop initiatives to improve engagement, productivity and sales contribution. Operations & Cross-functional Collaboration Work closely with TikTok platform KAMs and partners to maximise campaign opportunities, platform exposure and available resources. Coordinate with Marketing, GTM, Warehouse, Customer Service and other E-Commerce teams to ensure smooth campaign and operational execution, while staying updated on TikTok Shop policies, features and trends. Requirements Job Requirements: Must possess at least Diploma or Bachelor's Degree in E-Commerce, Marketing, Business, Digital Marketing or a related field. At least 3 years of relevant e-commerce experience preferred; candidates with 2 years of strong hands-on experience may also be considered. Hands-on experience managing TikTok Shop or other marketplace/social commerce platforms. Experience in TikTok Affiliate, creator/influencer management or social commerce is an advantage. Strong understanding of e-commerce metrics including GMV, traffic, conversion and campaign performance. Strong analytical and commercial mindset with the ability to translate data into actionable recommendations. Proactive, resourceful and able to manage multiple priorities independently in a fast-paced environment. Strong communication and relationship management skills with good command of English, Bahasa Malaysia and Mandarin. (Mandarin is requireed to liaise with Mandarin speaking stakeholders)