Senior Visual Merchandiser

### ROLE OVERVIEW The Visual Merchandiser is a commercial and creative leader responsible for driving revenue through strategic visual presentation across all TudungPeople retail stores. This role translates brand identity into high-impact retail environments that inspire customers, optimize space productivity, and maximize sales performance. ### KEY RESPONSIBILITIES 1. Store Performance & Sales Optimization - Partner with Retail and Sales teams to analyze store performance data and identify revenue-driving opportunities. - Use sales, conversion, and traffic data to optimize layouts, product placement, and in-store storytelling. - Analyze sales by zone/fixture to optimize high-traffic areas and bestseller placement. - Proactively drive sell-through of slow-moving or focus lines through commercial VM action plans. - Lead high-impact VM execution during peak trading periods (Ramadan, Raya, Year-End). 2. Visual Merchandising Strategy & Planning - Develop annual VM strategy aligned with brand positioning and commercial objectives. - Plan and manage annual VM calendar, including seasonal themes, product launches, and campaign rollouts. - Optimize store layouts to improve visibility, customer flow, and space productivity. 3. Campaign Execution & Rollout - Lead monthly campaign rollout in alignment with marketing calendar and sales targets. - Execute in-store visual campaigns for new collection launches. - Develop clear campaign briefs, styling guides, and execution checklists. 4. Product Presentation & Styling - Style mannequins and product displays to showcase modest fashion pieces in aspirational ways. - Create outfit coordination and styling suggestions that encourage multiple-item purchases. - Design and execute window displays and in-store layouts that align with brand aesthetic. - Train store staff on commercial styling techniques. 5. Compliance, Audit & Standardization - Conduct regular VM audits to ensure brand consistency and execution quality. - Develop and maintain VM playbooks, checklists, and photo references. 6. Cross-Functional Alignment - Collaborate with Marketing to ensure cohesive in-store and online brand storytelling. - Align with Store Supervisors/Managers on sales priorities and customer experience strategy. - Provide weekly VM reports with store visit notes and recommended actions. 7. Training & Capability Development - Develop and deliver VM training programs for store teams. - Coach teams on commercial styling, display standards, and execution excellence. 8. Creative & Asset Development - Conceptualize in-store visual elements and campaign POSM materials. - Oversee development and production of printable VM assets (signage, posters). - Source props, creative materials, and accessories for displays. 9. New Store Openings & Renovations - Lead VM planning for new store openings, including fixture selection and layout design. - Conduct post-opening reviews and adjust VM strategy based on performance. 10. Innovation & Future Development - Monitor retail and VM trends to keep the brand competitive. - Pilot innovative display techniques and sustainable VM initiatives. ### REQUIREMENTS - Diploma/Degree in Retail Management, Visual Merchandising, Marketing, or related field. - Minimum 5 years’ experience in retail visual merchandising, with at least 2 years in a supervisory/lead role. - Proven track record in sales optimization through VM strategies. - Strong understanding of retail operations and customer behavior. - Experience in fashion retail (modest fashion preferred) is an added advantage.