Social Media Specialist

Strategy and execution - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Content creation - Collaborate with copywriters and designers to create engaging content to meet clients' objectives Community management - Ensure social media pages are up to date and Manage various online community platforms and social media accounts on a daily basis Report and analysis - Analyze and review social data/metrics, insights and best practices, and develop action plan accordingly Discover new innovations - Explore new functions of social media and propose new ideas to be executed Monitoring competitors - Monitor competitor's Social Media activities, results and provide adequate analysis Influencer Campaign – Support with influencers campaign, management and content strategy Trend hopping – Always on top of the current social media trends and latest updates Other ad-hoc tasks as needed Requirements Minimum of 1-2 years proven experience and knowledge in managing social media accounts (mainly META, TikTok, LinkedIn) XHS knowledge is a plus! Other requirements: - Basic knowledge in content creation in terms of photography, design and copywriting - Detail-oriented and a creative problem solver - Proactive and able to manage strict timelines. Needs to be able to deal with multiple projects at once - Proficiency in Adobe Illustrator, Adobe Photoshop, Canva for visual designs is an added bonus - Good English proficiency - Reliable and good team player who enjoys a fast-paced environment - Proficiency or have experience with any social media live content/feed is an added bonus - Enjoys creating content on social media