Senior Sales Executive

Key Responsibilities 1. Prospecting & Lead Generation Identify potential restaurant and F&B customers within assigned markets or territories. Prospect restaurants, cafes, bars, cloud kitchens, food courts, franchises and multi-location F&B businesses. Generate your own leads through cold calling, WhatsApp, LinkedIn, referrals, networking and restaurant visits. Identify restaurant owners, founders, managers and other decision-makers. Build and maintain a consistent pipeline of qualified prospects. Follow up marketing-generated and company-provided leads promptly. 2. Customer Meetings & Product Demonstrations Contact prospects and arrange online or face-to-face meetings. Understand the prospect's current restaurant workflow and operational challenges. Identify issues involving menu management, ordering, POS, kitchen operations, payments, reporting and multi-location management. Present CIBUS according to the customer's actual business needs. Conduct professional CIBUS product demonstrations. Explain product capabilities in simple, business-focused language. Communicate the benefits of CIBUS rather than simply listing software features. 3. Sales & Closing Manage opportunities from initial contact through demo, proposal, negotiation and closing. Prepare and follow up on proposals and quotations. Handle common customer questions and sales objections. Maintain regular communication with prospects throughout the decision-making process. Negotiate within approved commercial guidelines. Work with the Business Development Manager on larger or more complex opportunities. Achieve agreed monthly and quarterly sales targets. 4. Sales Administration & CRM Record leads, activities, meetings and opportunities accurately in CRM. Maintain clear next actions for every active opportunity. Provide regular pipeline updates to the Business Development Manager. Follow up consistently with prospects. Maintain accurate customer and opportunity information. Provide feedback on lost opportunities, competitors and customer requirements. 5. Market Engagement Visit restaurants and F&B businesses to introduce CIBUS. Build relationships with restaurant owners and operators. Attend relevant F&B exhibitions, networking events and industry activities when required. Develop referrals from existing contacts and customers. Build knowledge of the Malaysian restaurant technology market. Job Requirements - Minimum 1–3 years of B2B sales/business development experience preferred. - Comfortable with cold calling, prospecting and meeting new customers. - Confident communicating with business owners and managers. - Able to conduct product presentations after training. - Strong follow-up and relationship-building skills. - Target-oriented and willing to generate your own leads. - Comfortable using CRM and digital communication tools. - Good command of English and Bahasa Malaysia. Mandarin or other Malaysian languages/dialects are an advantage. - Willing to travel locally and visit restaurant prospects.