Marketing Executive Events

Responsibilities: - Plan, coordinate, and execute end-to-end events, workshops and community activities, including pre-event publicity, on-site execution, and post-event evaluation, ensuring alignment with approved budgets and revenue targets. - Develop and implement marketing campaigns (online and offline) to drive event participation, brand awareness and qualified lead generation. - Manage event logistics including venue sourcing, vendor coordination, setup, logistics transportation, manpower planning (including part-time promoters), and on-ground execution. - Explore and develop new event concepts, partnerships, sponsorship opportunities, and community collaborations relevant to nature of industry. - Maintain and grow relationships with vendors, community partners, and stakeholders to enhance event reach and engagement. - Work closely with internal teams (digital, design, content, and sales) to ensure consistent branding and integrated campaign execution. - Manage social media content planning and scheduling related to events, campaigns, and community engagement activities. - Handle event invitations, attendee engagement, feedback collection, and community interaction across multiple channels. - Prepare event documentation, timelines, and post-event reports including performance analysis and key insights. - Conduct site visits, ensure compliance with event requirements, and oversee on-site operations to ensure smooth execution of exhibitions, workshops, and community events. - Monitor industry trends within the parenting, mother & baby, and family space to continuously improve event concepts and engagement strategies. - Achieve monthly targets for workshop participation, engagement, and lead generation. - Undertake any other ad-hoc accounting assignment required by superior / manager. Requirements: - Diploma or Bachelor’s Degree in Marketing, Communications, Event Management, Business, or a related field. - Minimum 2–3 years of experience in event management, experiential marketing, community engagement, or marketing campaigns (experience in parenting, FMCG, education, or lifestyle industries is an added advantage). - Strong experience in planning and executing end-to-end events, workshops, or campaigns (online and offline). - Good understanding of digital marketing and social media platforms (Facebook, Instagram, TikTok) for event promotion and community engagement. - Strong project management skills with the ability to handle multiple events and deadlines simultaneously. - Experience in vendor management, venue coordination, and on-site event execution. - Strong communication and interpersonal skills, with the ability to engage parents, families, partners, and stakeholders effectively. - Resourceful and proactive in identifying partnerships, sponsorship opportunities, and community collaborations. - Comfortable working in a fast-paced, target-driven environment with event attendance or engagement KPIs. - Strong attention to detail, particularly in event logistics, timelines, and reporting. - Ability to work independently as well as collaboratively within a cross-functional marketing team. - Proficiency in Microsoft Office and basic marketing tools; familiarity with Canva or design tools is an added advantage. - Passionate about parenting, family lifestyle, and community-building initiatives.