Marketing Manager

Job Summary We are looking for an experienced and results-driven Marketing Manager to lead marketing initiatives across both our in-house brands and multiple client brands under our e-commerce enabler business. This role will be responsible for managing multiple brands across different categories, developing brand-specific marketing strategies, overseeing campaigns and content execution, managing client expectations, and working closely with internal teams to drive brand growth and commercial performance. Key Responsibilities 1. Multi-Brand Marketing Management Manage marketing strategies and activities across multiple in-house and client brands simultaneously. Understand each brand’s positioning, target audience, objectives, and commercial priorities. Develop customised marketing plans and strategies based on each brand’s needs and market positioning. Ensure clear prioritisation, timelines, and deliverables across the brand portfolio. Maintain consistency and quality while managing brands across different industries and categories. 2. Client & Enabler Account Management Act as a key marketing contact for assigned client brands under the company’s e-commerce enabler business. Understand clients’ business objectives, campaign priorities, marketing budgets, and sales targets. Present marketing plans, campaign proposals, performance updates, and recommendations to clients. Manage client expectations and ensure agreed marketing deliverables are executed within the required timeline. Identify opportunities to grow and expand existing client accounts through additional marketing initiatives. 3. Marketing Strategy & Campaign Planning Develop monthly, quarterly, and annual marketing plans aligned with brand and commercial objectives. Build marketing calendars around product launches, festive periods, Payday, Double-Digit campaigns, Brand Days, and other key e-commerce events. Develop campaign concepts, promotional mechanics, and go-to-market strategies for different brands. Identify market trends, competitor activities, and new growth opportunities. 4. E-Commerce & Social Commerce Marketing Plan and execute marketing activities across TikTok Shop, Shopee, Lazada, and other relevant platforms. Work closely with E-Commerce and Livestream teams on campaigns, promotions, vouchers, platform resources, product pushes, and livestream initiatives. Develop strategies to increase traffic, conversion, customer acquisition, and GMV. Coordinate marketing efforts across livestream, short-form video, affiliate, marketplace, and paid media channels. 5. Content, Social Media & Branding Develop content and social media strategies based on individual brand identities and objectives. Provide clear creative direction and briefs to Content, Creative, Livestream, and other relevant teams. Ensure content calendars and campaign materials are delivered according to schedule. Maintain brand consistency across all marketing touchpoints. Stay updated on social media trends and identify relevant opportunities for different brands. 6. Performance & Data Analysis Monitor marketing and commercial KPIs across the brand portfolio, including GMV, traffic, conversion rate, engagement, ROAS/ROI, customer acquisition, and campaign performance. Analyse brand and campaign performance to identify opportunities and areas for improvement. Prepare monthly performance reviews and recommendations for both management and clients. Translate data and insights into actionable marketing strategies. 7. Team & Cross-Functional Management Lead and manage the Marketing team across multiple brand accounts. Allocate team resources based on brand priorities, workload, and campaign requirements. Set clear KPIs, timelines, responsibilities, and deliverables for team members. Work closely with E-Commerce, Creative, Content, Livestream, Affiliate, Sales, and Operations teams. Coordinate with external agencies, KOLs, creators, affiliates, platform partners, and other stakeholders where required. 8. Budget & Commercial Management Manage marketing budgets across multiple brands and campaigns. Ensure budgets are allocated effectively based on business priorities and performance. Monitor campaign spending and optimise resources to maximise ROI. Support management in developing proposals, marketing solutions, and strategies for potential and existing enabler clients. Requirements Requirements: Diploma or Bachelor’s Degree in Marketing, Business, Communications, or a related field. Minimum 3–5 years of relevant Marketing experience, preferably in e-commerce, digital marketing, retail, FMCG, fashion, agency, or an e-commerce enabler environment. Experience managing multiple brands or client accounts simultaneously is highly preferred. At least 1–2 years of team management or leadership experience is preferred. Strong understanding of TikTok Shop, Shopee, Lazada, social media, digital marketing, and e-commerce campaigns. Strong commercial mindset with the ability to connect marketing activities to sales and business performance. Good analytical and presentation skills, with the ability to communicate performance and recommendations to clients and management. Strong project management and organisational skills. Able to manage multiple brands, stakeholders, campaigns, and deadlines in a fast-paced environment. Preferred Characteristics: Strong sense of ownership and accountability. Client-facing and comfortable communicating with brand managers and senior stakeholders. Commercially driven and performance-oriented. Creative while being highly analytical and data-driven. Strong understanding of current e-commerce and social commerce trends. Able to switch between different brands, categories, and target audiences effectively. Hands-on leader who can provide strategic direction while supporting execution when required.