Intern Content Creator XHS
Job Summary
This internship position focuses on growing the brand presence on XiaoHongShu (XHS) through aesthetic content creation and storytelling. The intern will work closely with the founders and marketing team to plan, create, and manage content calendars tailored to the beauty industry. You will also assist with video editing, design, and influencer outreach to drive brand impact.
Responsibilities
- Plan and execute XHS content calendars
- Create and edit short-form video content
- Design visual assets and layouts
- Research trends and manage KOC/KOL outreach
Required Skills
- Fluent in Chinese (Writing/Reading)
- Proficiency in XiaoHongShu platform
- Video editing (CapCut/剪映)
- Design software skills (Canva/Photoshop)
Job Details
### What You’ll Do
- Plan and execute XHS-focused content calendars, aligned with brand and campaign goals.
- Create visually appealing XHS content, including:
- Writing captions in Chinese.
- Editing videos (e.g., CapCut/剪映).
- Designing layouts, visuals, and tones that fit the brand’s aesthetic.
- Take photos and short videos with a good sense of composition, lighting, and styling.
- Research XHS trends, formats, and visual styles that perform well, and test them consistently.
- Manage XHS KOL / KOC outreach and affiliate initiatives.
- Get involved in other marketing or brand initiatives.
- Support basic design work such as creating posters, banners, and visual assets for campaigns and events.
### Requirements
- Chinese-savvy (able to write, read, and think in Chinese confidently).
- Actively uses 小红书 (XHS) and understands what kind of content performs well.
- Enjoys creating content — especially short-form videos and lifestyle-style posts.
- Experience editing videos using tools like CapCut.
- Familiarity with design tools (e.g., Photoshop / Illustrator / Canva) is a plus.
- Self-driven, curious, and willing to experiment and learn.
- Comfortable working independently, with guidance when needed.
- Interested in clean, personalised beauty brands.