Marketing Specialist

Responsibilities: - Plan and execute marketing campaigns to generate leads and support business growth. - Develop and manage the digital marketing funnel from awareness to conversion. - Prepare funnel reports, analyse campaign performance and recommend improvements. - Manage and track leads, including MQL-to-SQL progress and follow-up coordination with the sales team. - Plan, create and schedule social media content. - Coordinate corporate events, campaigns, partnerships and promotional activities. - Use AI tools to improve content creation, campaign planning, reporting and productivity. - Work closely with internal teams, external partners and vendors. Qualifications: - Minimum 5 years of working experience in a marketing role (candidates with at least 3 years may be considered if from a digital marketing agency or event marketing company). - Hands-on experience using AI tools for marketing is a must. - Strong understanding of digital marketing funnels, lead generation and conversion. - Able to prepare clear funnel and campaign performance reports. - Experience in SQL management, social media posting and event coordination. - Good communication, coordination and project-management skills. - Proactive, organised and able to manage multiple projects independently. Why Join: - Gain exposure to digital marketing, AI-driven campaigns and business growth projects. - Work with a collaborative and fast-moving team. - Opportunity to take ownership of marketing campaigns from planning to execution.