Marketing Digital Intern
Job Summary
This is a hands-on internship role within the Marketing Department focused on B2B digital marketing, content planning, and creation. The intern will gain practical exposure to short-form video, photography, AI-supported workflows, CRM lead management, and market research. The position offers guided supervision and opportunities to contribute ideas to real campaigns.
Responsibilities
- Support digital content planning, video creation, and product photography
- Manage and qualify CRM leads via calls and WhatsApp
- Conduct market analysis and build structured marketing databases
- Assist with general campaign coordination and marketing administration
Required Skills
- Diploma or Bachelor degree in Marketing, IT, Business or related fields
- Familiarity with Canva, CapCut, and basic AI tools
- Good communication skills in Bahasa Malaysia and English (Mandarin is a bonus)
- Proactive, organized, and willing to learn
Job Details
Key Responsibilities:
Content Creation:
- Support planning, shooting and preparing digital content for social media and marketing campaigns.
- Assist in product photography, recording short videos and creating behind-the-scenes or product-based content.
- Observe viral content trends and contribute ideas adapted for a B2B audience.
- Participate in brainstorming and help turn concepts into practical content angles. Optional: participate as creator/presenter when comfortable.
CRM & Lead Management:
- Review and organize leads from Meta, website, WhatsApp or other channels.
- Contact leads via calls or WhatsApp for basic qualification only (not a sales role; no sales targets).
- Monitor WhatsApp AI Agent replies and flag qualified/urgent leads to Marketing Lead.
- Support lead migration to CRM or Google Sheets and keep lead information clean and accurate.
Market Analysis & Database Development:
- Monitor competitors' content style, marketing approach and online presence.
- Collect market observations and content references to assist campaign planning.
- Perform structured data entry from directories and online listings to build marketing databases.
- Consolidate leads into CRM/Google Sheets and help identify patterns in enquiries and content performance.
General Marketing Support:
- Assist with campaign coordination, content scheduling, photoshoot preparation and basic marketing administration.
- Support reporting by organizing campaign data, lead lists and content references.
- Collaborate with the team to improve workflow, content quality and lead handling processes.
Qualifications & Expectations:
- Diploma or Bachelor degree student or fresh graduate; preferably from Marketing, Digital Marketing, IT, AI, Business, Mass Communication or related fields.
- Comfortable using digital tools and learning new platforms (Canva, CapCut, basic AI tools).
- Basic call and WhatsApp etiquette; able to communicate in Bahasa Malaysia and English. Mandarin is a bonus.
- Willingness to learn, be curious, proactive in sharing ideas, and receptive to feedback.
- Organized with data and follow-up tasks; respect confidentiality of customer and internal data.