Affiliate KOC BD Specialist
Job Summary
The Affiliate & KOC BD Specialist is responsible for recruiting, managing, and optimizing relationships with affiliate creators and KOCs, particularly on platforms like TikTok Shop. This role focuses on driving conversions, tracking performance metrics, and executing product seeding and content collaborations to boost sales and brand awareness. The ideal candidate brings 1-3 years of experience in influencer marketing, business development, or social commerce with a data-driven mindset.
Responsibilities
- Recruit and manage affiliate creators on TikTok Shop and other platforms.
- Identify, negotiate, and manage end-to-end KOC collaborations.
- Track performance metrics, traffic, CTR, and GMV efficiency.
Required Skills
- 1–3 years of experience in influencer/KOL/KOC management, affiliate marketing, or BD.
- Familiarity with TikTok Shop affiliate ecosystem and e-commerce trends.
- Strong communication, negotiation, and data-driven mindset.
Job Details
Key Responsibilities
1. Affiliate Creator Development & Management
• Recruit, onboard, and activate affiliate creators on TikTok Shop and other platforms.
• Introduce product knowledge, commission structure, selling points, and content angles to boost conversions.
• Track performance metrics such as content volume, traffic, CTR, sales contribution, and GMV efficiency.
• Maintain strong relationships with top affiliates by providing timely support, incentives, and campaign updates.
• Continuously expand the affiliate network through marketplace tools, communities, and partnerships.
2. KOC Development & Management
• Identify, recruit and evaluate KOCs suitable for brand positioning and campaign needs.
• Design and negotiate package-based collaborations (e.g., 15–30 videos per cooperation).
• Manage full workflow: briefing, product seeding, content review, posting timeline, usage rights, and performance checking.
• Build and maintain a stable KOC pipeline to ensure steady content output for awareness, seeding, and conversion.
• Optimize KOC collaboration efficiency to balance volume, quality, and cost.
Requirements
• 1–3 years of experience in influencer/KOL/KOC management, affiliate marketing, BD, or social commerce.
• Familiarity with TikTok Shop affiliate ecosystem, e-commerce trends, and high-conversion short-video content.
• Strong communication and negotiation skills; able to manage many creators simultaneously.
• Data-driven mindset, comfortable with performance tracking and optimization.
• Highly proactive, self-motivated, and able to work in a fast-paced environment.
• Proficiency in English is a plus.