Marketing Intern
Job Summary
The Marketing Intern will focus on managing social media content, particularly on Xiaohongshu (XHS), targeting the Chinese-speaking parenting community. The role involves assisting the marketing team with creative briefs, administrative tasks, and documentation. Additionally, the intern will support brand hunting, partnership securing, and market research within the baby industry.
Responsibilities
- Manage XHS and social media content
- Plan and schedule content calendars
- Assist marketing team with briefs and admin
- Research and secure brand partnerships
- Conduct market and competitor research
Required Skills
- Marketing or Mass Comm student
- Fluent in Mandarin and English
- Content creation and copywriting
- Social media management
- Research and organizational skills
Job Details
Content & Social Media (Focus: Organic & Lifestyle) XHS (Xiaohongshu) Management: Plan, script, and create lifestyle content specifically for the Chinese-speaking parenting community. Content Calendar: Plan and schedule daily/weekly posts across social media channels, moving towards content-centric/lifestyle themes rather than just expo promotions. Senior Support (Assisting Marketing Executive and Marketing Manager) Briefing & Admin: Assist in drafting initial creative briefs, managing marketing documentation, and handling basic paperwork to lighten the seniors' burden. Partnerships & Sponsorships Brand Hunting: Research, pitch, and secure new brand partnerships, event sponsors, and cross-collaborations. Market Research: Monitor competitor social media trends and new brand movements in the baby industry. Requirements: Student in Marketing, Mass Communications, or a related field. Native/Fluent in Mandarin and English (essential for XHS management).