Creative Marketing Executive
Job Summary
The Creative Marketing Executive will lead content creation for interior design and renovation projects across various short-form video platforms. You will manage social media communities, execute creative marketing campaigns, and track performance metrics to optimize brand growth. The role requires a proactive individual who can capture on-the-ground project transformations and translate them into compelling visual stories.
Responsibilities
- Produce short-form video content (TikTok, Reels, XHS)
- Manage social media accounts and digital communities
- Plan and execute creative marketing campaigns
- Monitor and analyze social media performance metrics
- Visit project sites for on-the-ground content capture
Required Skills
- Social Media Marketing
- Mobile videography and photography
- Video editing (CapCut, Canva, Adobe)
- Interior design aesthetic sense
- Fluent in English and Bahasa Malaysia
Job Details
Responsibilities:
- Content Creation & Storytelling: Conceptualize, shoot, and edit engaging short-form video content (XHS, TikTok, Instagram Reels, YouTube Shorts) showcasing behind-the-scenes transformations, site progress, and design reveals.
- Social Media Management: Manage and grow active digital communities (Meta/Facebook Business Suite, XHS, Instagram, YouTube Studio) ensuring feeds remain aesthetically pleasing.
- Campaign Execution: Assist in planning and executing creative marketing campaigns to attract commercial and residential clients using lifestyle and visionary messaging.
- Performance Tracking: Monitor monthly social media analytics (reach, engagement, video views) to refine content strategy.
- Community Engagement: Respond to comments, manage direct messages, and build a community of design enthusiasts.
- Trend Jacking & Content Planning: Stay ahead of social media trends, viral audio, and platform algorithm changes.
Requirements:
- Experience: 1–3 years in Social Media Marketing, Content Creation, or Digital Marketing. Interest in Interior Design, Architecture, or Lifestyle brands is a plus.
- Platform Mastery: Highly proficient with Meta Business Suite, Instagram, TikTok, XHS, and YouTube Studio.
- Technical Skills: Strong hands-on skills in mobile videography/photography and modern editing tools (e.g., CapCut, Canva, Adobe Creative Suite).
- Brand Alignment: A strong aesthetic eye with the ability to translate design philosophy into digital content.
- Communication: Excellent written and verbal communication skills in English and Bahasa Malaysia (Mandarin is an advantage).
- Creative Mindset: Eye for interior design aesthetics, lighting, and visual storytelling.
- Mobility & Drive: A proactive self-starter excited to visit active project sites to capture content on-the-ground.