Brand Manager
Job Summary
We are seeking a Brand Manager to formulate marketing strategies, develop short and long-term strategic plans, and manage annual budgets in alignment with brand objectives. The role requires close partnership with Principals to monitor sales performance, drive ATL and BTL activities, and oversee brand E-commerce official stores. The ideal candidate will have extensive FMCG experience and strong analytical skills to evaluate market trends and competitor activities.
Responsibilities
- Formulate and implement marketing strategies and plans
- Manage annual budgets and A&P
- Plan and execute ATL and BTL activities
- Manage brand E-commerce official stores
- Monitor sales performance and competitors' activities
Required Skills
- Degree in Marketing/Business Management
- Minimum 6 years FMCG working experience
- Budget and A&P management experience
- Good PC skills
- AC Nielson and Focus Group experience preferred
Job Details
Formulates marketing strategies in alignment with the brand objectives.
Develops short-term and long-term strategic marketing plans to meet the company’s expectations and delivers the annual budgets.
Close partnership with Principal to identify opportunities, planning, reporting and monitoring of sales performance and consumer campaign results.
Ensures marketing plans are efficiently implemented to meet targeted growth and achieve all milestones.
Strategies, plans and implements ATL and BTL activities and events.
Manages stocks forecasts and counter merchandizing.
Prepares sales and marketing reports to facilitate brand review and analysis.
Conduct presentations and meeting with sales team and retailers.
Monitors competitors’ activities; analyzes pricing positions and activation.
Analysis of market and consumer data to make strategic recommendations into the advertising and promotional strategies to drive the brand performance.
Manages brand E-commerce official stores.
Requirements:
Degree holder : Marketing/ Business Management or related discipline
Good in PC skills
FMCG: a must with minimum 6 years working experience
Experience in budget: a must
Experience in managing A&P: a must
Experience with AC Nielson: preferably
Experience with Focus Group: preferably
English: C3 and above (SPM): preferably
Math: C3 and above (SPM): preferably