Senior Performance Marketing Executive

### Key Responsibilities - Plan, execute, monitor, and optimize digital advertising campaigns across platforms including Meta, Google, TikTok, LinkedIn, and other relevant channels. - Develop media strategies and campaign structures aligned with client objectives, target audiences, and budget allocations. - Monitor campaign performance daily and independently implement optimization strategies to improve KPIs such as ROAS, CPL, CPC, CTR, conversions, and engagement rates. - Conduct audience analysis, keyword research, competitor benchmarking, and A/B testing to improve campaign effectiveness and scalability. - Ensure accurate implementation of tracking systems, conversion events, pixels, UTM tagging, and attribution models across campaigns. - Prepare detailed performance reports, dashboards, and post-campaign analyses with actionable insights and strategic recommendations. - Serve as the primary point of contact for day-to-day client communications regarding campaign performance, updates, timelines, and tactical recommendations. - Collaborate closely with creative, content, and design teams to develop high-performing ad creatives and messaging. - Identify opportunities for campaign growth, upselling, and continuous performance improvement. - Stay updated on digital advertising trends, platform updates, algorithm changes, and emerging tools. - Support the Performance Marketing Manager in campaign planning, strategy discussions, forecasting, and internal process improvements. - Mentor and guide junior executives by sharing best practices, reviewing work quality, and supporting their professional development. ### Requirements - Minimum 3–5 years of hands-on experience in performance marketing, paid media, or digital advertising within an agency or related environment. - Strong working knowledge of Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, TikTok Ads Manager, and other digital advertising platforms. - Experience in campaign budgeting, media planning, audience targeting, remarketing, and conversion optimization. - Strong analytical and problem-solving skills with the ability to interpret campaign data and translate insights into actionable strategies. - Familiarity with tracking implementation, conversion APIs, attribution models, and digital analytics tools. - Experience preparing client-facing reports and presenting campaign insights confidently. - Excellent communication, project management, and stakeholder management skills. - Ability to work independently in a fast-paced environment while managing multiple client accounts. - Detail-oriented, proactive, and solutions-driven mindset. - Experience mentoring junior team members or leading smaller campaign projects is an added advantage. ### KPI/Success Metrics - Achievement of campaign KPIs including ROAS, conversions, lead generation, engagement, and traffic objectives. - Campaign optimization efficiency and ability to improve performance metrics consistently. - Accuracy in campaign setup, tracking implementation, and reporting. - Quality, clarity, and strategic value of performance reports and recommendations. - Responsiveness, professionalism, and reliability in client communication and account management. - Ability to manage multiple campaigns and deadlines effectively while maintaining high-quality execution.