Data Analyst
Job Summary
As a Data Analyst at RAPP Worldwide Malaysia, you will drive collaboration across Team X & Daimler to analyze data and build strategic plans for optimal content delivery. You will be responsible for end-to-end journey analysis, insights, and performance improvement programs. The ideal candidate has 3+ years of experience in data reporting and digital marketing.
Responsibilities
- End-to-end Journey analysis, strategic insights & continual performance improvement program.
- Collaborate with Data Leads to deliver integrated insights, analytics & reporting.
- Work with global team to deploy taxonomy and governance principles for customer journeys.
- Help setup infrastructure for reports by identifying priority touchpoints and standardizing KPIs.
- Support multiple projects simultaneously across cross-functional teams.
Required Skills
- 3+ years of proven work experience working on data reporting and digital marketing.
- Experience with Meta, Google, LinkedIn marketing platforms.
- Strong knowledge of reporting and analysis.
- Practical experience with JIRA, Confluence, or other project management tools.
- Advanced written and spoken English skills.
Job Details
THE ROLE
As a Data Analyst, you will drive collaboration across Team X & Daimler to bring together data from multiple verticals to analyze & and build the strategic plan to deliver the optimal content plan across the customer journey.
YOUR RESPONSIBILITIES
- End-to-end Journey analysis, strategic insights & continual performance improvement program.
- Collaborate with Data Leads to deliver insights, analytics & reporting, integrated across media, content, CRM, social, website, Customer Services.
- Work with global team to deploy the taxonomy and governance principles for customer journey in Region OS markets and special markets, follow-up on challenges and solutions for each market
- Help setup infrastructure for management, expert and stream specific reports by identifying priority touchpoints and standardizing KPIs around those touchpoints.
- Hands on, able to capture requirements and work closely with Client and Agency SMEs
- Participate in planning efforts, providing inputs as subject matter expert on content and strategy.
- Support multiple projects simultaneously across cross-functional teams.
SKILLS AND EXPERIENCE
- 3+ years of proven work experience working on data reporting and digital marketing.
- Understand client businesses, their overall goals, objectives, pain points, areas of opportunity, definition of success, etc. and seek a clear understanding of how success will be measured in the engagement
- Coordinate, plan, and facilitate all internal and external meetings
- Managing conflicts with both internal and external teams and seek satisfactory solutions
- Experience with Meta, Google, LinkedIn marketing platforms.
- Strong knowledge of reporting and analysis.
- Practical experience with JIRA, Confluence, or other project management & ticketing tools
- Advanced written and spoken English skills
PERSONAL SKILLS
- Ability to adapt quickly to the changes on the project
- Ability to work on number of projects at the same time
- An entrepreneurial mindset and an appreciation of a start-up context
- Excellent time management skills
- Advanced communication skills to act as interface of team X with the primary client
- Ability to explain technical details in simple words
- Result oriented person
- Quick learner
- Strong team player and leader