Performance Marketing Manager
Job Summary
We are seeking a Performance Marketing Manager to own the full acquisition and retention strategy for our e-commerce business. This role involves managing 7-figure annual ad budgets across multiple SEA markets to drive revenue and ROAS. You will oversee paid media, CRM, EDM, and influencer programs to optimize the entire customer lifecycle.
Responsibilities
- Manage 7-figure cross-border paid media budgets
- Develop full-funnel CRM and email automation strategy
- Drive end-to-end KOL and affiliate marketing programs
- Optimize ROAS, CPA, and conversion rates across channels
- Lead data-driven reporting and campaign performance analysis
Required Skills
- 5-8 years of senior performance marketing experience
- Expert in Meta Ads Manager and Google Ads (PMax/Search)
- Proficiency in GA4, Excel, and attribution modeling
- Multi-market campaign management (SEA region)
- Strong analytical and data interpretation skills
Job Details
Responsibilities:
Performance Marketing Strategy & Ownership:
- Own end-to-end paid media strategy and execution across Meta Ads (Facebook & Instagram), Google Ads (PMax, Search, Shopping, Display), and TikTok.
- Design and execute full-funnel strategies spanning prospecting and acquisition, retargeting, and repeat/retention support.
- Translate revenue targets into clear media plans with defined ROAS, CPA, and budget allocation.
- Plan and lead performance marketing for key commercial campaigns.
- Manage 7-figure annual ad budgets across Malaysia, Singapore, Indonesia, Hong Kong, Vietnam, and other SEA markets.
CRM & EDM:
- Own the CRM strategy and roadmap, managing the full customer lifecycle.
- Build, manage, and continuously optimise automated email and EDM flows.
- Segment the customer database and develop targeted campaigns to drive repeat purchase and increase lifetime value.
- Own all campaign-level EDM execution, including copywriting briefs and A/B testing.
- Monitor and report on CRM performance metrics and ensure integration with paid media.
KOL & Influencer Marketing:
- Plan and execute KOL campaigns with clear performance objectives (traffic, conversion, revenue).
- Identify, brief, and manage KOL relationships across relevant product categories and markets.
- Track and report measurable outputs for every activation.
Affiliate Marketing:
- Own the affiliate programme end-to-end: partner recruitment, commission structures, and performance tracking.
- Recruit and manage relevant affiliate partners to ensure incremental growth.
Campaign & Funnel Optimisation:
- Align paid traffic with on-site promotions and landing pages.
- Identify drop-offs across the funnel and resolve conversion blockers.
- Continuously test and optimise audiences, creatives, and bidding strategies.
Analytics, Tracking & Attribution:
- Ensure correct setup of Meta Pixel, GA4, and conversion events.
- Own reporting on ROAS, CPA, CPC, CTR, Conversion Rate, AOV, LTV, and Revenue.
- Diagnose tracking gaps and maintain clean, commercially useful reporting.
Budgeting & Reporting:
- Manage monthly and campaign budgets with full accountability for returns.
- Prepare performance reports with clear recommendations for scaling or pivoting.
Cross-Functional Collaboration:
- Work closely with E-Commerce Operations and Creative teams.
- Brief creative assets with performance-led insights.