Influencer Marketing Executive
Job Summary
The Influencer Marketing Executive will coordinate and execute influencer campaigns while maintaining strong relationships with partners and clients. Responsibilities include identifying influencers, managing campaign assets, tracking performance, and resolving execution issues. This role requires excellent communication, proactive project management, and a keen awareness of social media trends.
Responsibilities
- Identify and onboard influencers
- Manage campaign execution and assets
- Monitor performance and resolve issues
- Support brand events and activations
- Maintain client relationships
Required Skills
- Proactive project management
- Detail-oriented organization
- Strong communication skills
- Influencer marketing knowledge
- Team coordination
Job Details
Influencer Coordination: Conduct research to identify influencers aligned with campaign objectives. Assist in outreach, onboarding, and maintaining strong working relationships with influencers.
Campaign Execution: Support the rollout of marketing and influencer campaigns from start to finish. Manage and organize key campaign assets, including creative materials, briefs, and reports. Work closely with both internal teams and external partners to keep everything on track.
Campaign Oversight & Problem Solving: Track campaign performance and ensure everything is running smoothly and on schedule. Proactively identify and resolve any issues that may arise during campaign execution.
Event Support: Assist with the planning and execution of events such as influencer meetups and brand activations. Provide on-site support and troubleshoot any challenges that come up during live events.
Client Relationships: Maintain strong day-to-day relationships with clients, understand their needs and ensuring a smooth experience across campaigns.
Market Awareness: Keep an eye on trends in the influencer and social media space and flag anything relevant to the team.
Requirements:
- Demonstrates a proactive approach to executing creative marketing and influencer campaigns.
- Detail-oriented, well-organized, and takes ownership of responsibilities.
- Strong project management skills, with the ability to coordinate effectively across teams and stakeholders.
- Excellent verbal and written communication skills, essential for both internal collaboration and external influencer engagement.