Social Media Lead
Job Summary
The Social Media Lead will be responsible for shaping and executing social strategies for various brands. This role involves planning content calendars, managing platforms like Instagram and TikTok, and driving creative direction from ideation to final execution. You will work closely with a team and clients to ensure consistent, high-performing content that meets strategic goals.
Responsibilities
- Develop and execute social media strategies
- Manage content calendars and campaigns
- Lead creative direction for Instagram/TikTok
- Analyze performance data to optimize content
- Collaborate with clients and creative teams
Required Skills
- Content Strategy
- Short-form Video Production
- Trend Analysis
- Social Media Analytics
- Creative Direction
- Proficiency in Canva/CapCut
Job Details
What Your Days Look Like:
- Own the social strategy for your brands where you will plan content calendars, campaigns, and the big-picture direction.
- Lead Instagram, TikTok, and beyond and making sure every post is on-brand, on-trend, and hitting its goals.
- Set the creative direction and steer content from idea to final post.
- Dive into analytics and insights to track what's working, report on performance, and sharpen the strategy.
- Occasionally lead shoots at events, activations, and project visits.
- Work closely with clients from pitching ideas, presenting reports, and keep them in the loop.
- Keep every brand tight and consistent across platforms.
Requirements Skills That'll Make You Shine:
- Content strategy - you can build a content calendar with purpose, not just fill slots.
- Short-form video - you know what makes a reel or TikTok stop the scroll and how to make it happen.
- Trend-spotting - you catch what's hot before it peaks and know how to ride it.
- Storytelling - you can turn a brand message into content people actually want to watch.
- Analytics - you read the numbers and let them shape what you do next.
- Creative direction - you can set the vision and see it through.
- Tools - confident in Canva, CapCut, or similar; open to using AI to work smarter and faster.
Must-Have Experience:
- 2–5 years in social media management, content creation, or digital marketing.
- Agency experience is a big plus.
- A proven track record of growing brands and running campaigns that actually delivered results.
- Hands-on experience managing Instagram and TikTok accounts from strategy right through to posting.
- Strong, confident English is a must as you'll be writing, presenting, and leading in it every day.