Content Writer
Job Summary
We are seeking a creative Content Writer to craft engaging copy for a community of 400,000+ followers across various platforms. You will work directly with leadership to define our brand voice through TikTok scripts, product descriptions, and web content. This role requires a blend of creative storytelling and platform-specific strategic thinking.
Responsibilities
- Draft content for TikTok, Shopee, Reels, and website
- Translate technical features into human-centric brand narratives
- Collaborate directly with leadership to define brand voice
- Utilize AI tools for research and content ideation
Required Skills
- 2-5 years of copywriting/content experience
- Strong proficiency in Bahasa Malaysia and English
- Platform-specific content adaptation
- Strong sense of narrative taste and attention to detail
Job Details
Responsibilities:
- Write across every brand surface: TikTok scripts, Shopee product copy, Reels captions, packaging, and website content.
- Make products feel like stories by translating technical features into human-centric, high-converting copy.
- Adapt content tone specifically for different platforms instead of copy-pasting.
- Work directly with the Marketing Team Lead and founders.
- Use AI tools as a sharpening tool for research, ideation, and drafting.
Requirements:
- Start date: Immediate or within 30 days.
- Education: Diploma or Degree in Marketing, Communications, Journalism, Language, or related field (Strong portfolio preferred over certificates).
- Experience: 2 – 5 years of hands-on experience in content writing, copywriting, or digital content.
- Language: Strong written command of Bahasa Malaysia and English; Mandarin is a bonus.
Soft Skills & Competencies:
- Ability to adapt writing tone across different platforms and audiences.
- Open to feedback and collaborative ideation.
- Self-motivated: capable of taking a brief, asking the right questions, and delivering high-quality work.
- Detail-oriented with strong proofreading skills.
- Strong sense of taste: prioritizing clarity over cleverness.
- Comfortable utilizing AI tools without sacrificing authenticity.
- Bonus: Experience in e-commerce, social commerce, or outdoor/sports/lifestyle brands; interest in fishing/outdoors is a plus.