Marketing Executive Events Community
Job Summary
The Marketing Executive for Events and Community will plan, coordinate, and execute end-to-end events and workshops while driving participation through integrated marketing campaigns. You will be responsible for managing event logistics, vendor coordination, and community engagement to ensure brand growth and lead generation. The role requires a proactive professional capable of managing multiple projects in a fast-paced, target-driven environment.
Responsibilities
- Plan and execute end-to-end events and workshops
- Develop marketing campaigns to drive participation
- Manage event logistics and vendor relationships
- Engage communities and stakeholders across channels
- Analyze event performance and report key insights
Required Skills
- 2-3 years of Event Management experience
- Digital marketing and Social Media proficiency
- Project management and vendor coordination
- Strong communication and interpersonal skills
- Proficiency in Microsoft Office and Canva
Job Details
Job Responsibilities:
- Plan, coordinate, and execute end-to-end events, workshops, and community activities, including pre-event publicity, on-site execution, and post-event evaluation.
- Develop and implement marketing campaigns (online and offline) to drive event participation, brand awareness, and lead generation.
- Manage event logistics, including venue sourcing, vendor coordination, setup, transportation, manpower planning, and on-ground execution.
- Explore and develop new event concepts, partnerships, sponsorship opportunities, and community collaborations.
- Maintain and grow relationships with vendors, community partners, and stakeholders.
- Work closely with internal teams (digital, design, content, and sales) to ensure consistent branding.
- Manage social media content planning and scheduling related to events and community activities.
- Handle event invitations, attendee engagement, feedback collection, and community interaction.
- Prepare event documentation, timelines, and post-event reports including performance analysis.
- Conduct site visits and oversee on-site operations to ensure smooth execution.
- Monitor industry trends within the parenting and family space to improve engagement strategies.
- Achieve monthly targets for workshop participation and lead generation.
Requirements:
- Diploma or Bachelor’s Degree in Marketing, Communications, Event Management, or related field.
- 2–3 years of experience in event management, experiential marketing, or community engagement.
- Strong experience in planning and executing end-to-end events, workshops, or campaigns.
- Good understanding of digital marketing and social media platforms (Facebook, Instagram, TikTok).
- Strong project management skills with the ability to handle multiple deadlines.
- Experience in vendor management and on-site event execution.
- Strong communication skills to engage parents, families, and stakeholders.
- Proficiency in Microsoft Office; familiarity with Canva or design tools is a plus.