Marketing Manager Paid Ads
Job Summary
We are hiring a Marketing Manager (Paid Ads) for a fast-growing luxury bag reselling business to build and grow online sales. You will be responsible for planning, launching, and managing paid campaigns across Meta Ads and Google Ads. The role also involves overseeing e-commerce channels including Shopify, TikTok Shop, Instagram, and eBay to drive conversion.
Responsibilities
- Manage Meta and Google Ads campaigns
- Optimize Shopify, TikTok Shop, and eBay stores
- Develop online marketing strategies
- Create social media content and manage engagement
Required Skills
- Meta Ads & Google Ads expertise
- Shopify & E-commerce management
- Data-driven sales optimization
- English & Bahasa Malaysia proficiency
Job Details
Main Responsibilities:
Paid Ads & Digital Marketing:
- Plan, launch, and manage Meta Ads on Facebook and Instagram
- Plan, launch, and manage Google Ads
- Set up retargeting campaigns
- Test ad creatives, captions, audiences, offers, and campaign angles
- Monitor ad performance, leads, sales, ROAS, and conversion rate
- Improve campaigns based on performance data
- Build the company’s online marketing strategy from the ground up
E-Commerce & Online Sales:
- Set up, manage, and optimise the Shopify store
- Set up and manage TikTok Shop with proper sales process
- Upload and optimise eBay product listings
- Improve product titles, descriptions, pricing, photos, and listing quality
- Drive online sales through Shopify, eBay, Instagram, TikTok Shop, and paid ads
Social Media & Content:
- Create or coordinate daily posting for TikTok and Instagram
- Prepare sales-focused product content
- Support Instagram enquiries and online customer engagement
- Build the brand’s online presence across digital platforms
- Support existing WhatsApp business communities when needed
Requirements:
- Strong hands-on experience in Meta Ads and Google Ads
- Able to manage paid campaigns independently
- Understands leads, traffic, retargeting, ROAS, conversion rate, and online sales funnels
- Experience with Shopify or e-commerce store management
- Experience with TikTok Shop, eBay, Instagram sales, or social commerce is an advantage
- Able to write or improve ad copy, captions, and product listings
- Sales-driven, data-driven, and results-focused
- Able to work independently without close supervision
- Comfortable working directly with the founder
- Experience in luxury goods, fashion, retail, reselling, or premium products is an advantage
- Good communication skills in English and Bahasa Malaysia
- Must be legally eligible to work in Malaysia
Commission Structure:
- 1 to 5 bags sold: RM215 per bag
- 6 to 10 bags sold: RM320 per bag
- 11 to 20 bags sold: RM430 per bag
- More than 20 bags sold: RM535 per bag
- Commission starts from day one and applies to every bag sold online through Shopify, eBay, Instagram, TikTok Shop, or other approved online sales channels.