Senior Campaign Marketing Executive

Job Responsibilities: - Assist to plan and execute the marketing communications plan in collaboration with the Campaign Marketing Lead, ensuring campaigns are strategically aligned with client objectives and brand positioning. - Assist to develop campaign proposals, including strategic rationale, activation mechanics, timelines, and budget breakdowns, for client pitching by Business Development team and internal approvals. - Organize, execute, and monitor marketing objectives, target audience, brand positioning, and campaign expectations across all assigned accounts. - Assist the Lead to manage and liaise with clients, vendors, business partners, and internal teams to deliver marketing communications, campaigns, events, pop-up activations, brand activations, promotional activities, and roadshows. - Assist the Lead to manage and liaise with external stakeholders for all communication materials and event management on a time-to-time basis. - Source, evaluate, and onboard vendors and production partners; negotiate quotes and manage contractual deliverables to ensure quality output within budget. - Assist the Lead to manage campaign budgets, track spend versus allocation, and reconcile vendor invoices in alignment with client-approved budgets where assigned. - Post-evaluate marketing activities, campaigns, and events, and ideate continuous improvements for the performance of marketing initiatives. - Analyze, monitor, and measure marketing activity effectiveness and track performance across key indicators including sales, followers, brand awareness, engagement, content reach, and messaging impact. - Prepare campaign performance reports for BD debriefing with clients, translating data into actionable insights and recommendations for future cycles. - Provide campaign direction for the content team to produce creative writing for marketing materials including brochures, websites, social media, and website content. - Manage Key Opinion Leader (KOL) and influencer coordination, including identifying suitable influencers, briefing, scheduling deliverables, monitoring content posting, and ensuring content developed by influencers is aligned with campaign objectives and brand guidelines. - Proactively build and maintain relationships with media contacts, journalists, editors, and industry publications relevant to client verticals. - Identify and frame newsworthy PR angles from campaign activities, brand milestones, and product launches to maximize earned media opportunities. - Develop and distribute press materials including press releases, media kits, and story pitches aligned with campaign messaging and client brand voice. - Coordinate media outreach and follow-ups to secure editorial coverage, features, and interviews for clients across print, digital, and broadcast channels. - Track and compile media coverage reports, measuring PR effectiveness against campaign goals including share of voice, clipping volume, and estimated reach. - Work closely with internal teams including Creative, Content, and Distribution Marketing to ensure integrated and cohesive campaign execution across all touchpoints. Requirements: - Bachelor's degree in Marketing, Advertising, Mass Communications, Public Relations, Business Administration or a related field. - Minimum 3 years of experience in campaign/experiential and event marketing, preferably in an agency setting. - Proven experience managing multiple client accounts and delivering successful marketing campaigns. - Experience coordinating cross-functional teams and a managing campaign budget. - Experience in media relations, press material development, or earned media management is an advantage.