Social Media Manager

### Job Responsibilities **Strategy & Planning** - Lead the research, planning, conceptualization, and execution of social media strategies, campaigns, and digital media initiatives that build brand awareness, engagement, and traffic in line with client and company objectives. - Develop comprehensive social media content calendars, aligning content pillars, platform strategy, and campaign timelines across all relevant channels. - Stay ahead of platform trends, audience behavior shifts, and digital marketing best practices, translating them into actionable strategy recommendations for clients. **Content & Community Management** - Oversee the planning, scheduling, and publishing of organic content across platforms, ensuring consistency in brand voice, quality, and timeliness. - Manage community engagement; monitoring comments, messages, and discussions, ensuring appropriate responses, escalation, and brand-safe interactions. - Lead social listening initiatives to track sentiment, narrative trends, and public conversations relevant to client brands, using insights to inform content and campaign direction. - Coordinate and manage relationships with KOLs, influencers, and content collaborators, overseeing briefs, deliverables, and performance. **Paid Social Advertising** - Plan, set up, and manage paid social ad campaigns (Meta, TikTok, Instagram, LinkedIn, etc.), including audience targeting, budget allocation, and creative testing to meet campaign KPIs. - Monitor ad performance and optimize spend based on data (CPM, CPC, CPA, ROAS), adjusting targeting and creative to improve efficiency. - Support conversion tracking and ad account setup in coordination with analytics needs. **Reporting & Client Servicing** - Compile, analyze, and present performance reports covering both organic and paid activity, with clear insights and recommendations for improvement. - Maintain strong client servicing standards, ensuring proactive communication, timely delivery, and strategic counsel throughout the campaign lifecycle. - Collaborate with design, analytics, and strategy teams to plan and execute integrated marketing initiatives. **Team & Operations** - Guide and mentor junior executives on content planning, community management, and reporting best practices. - Manage multiple client accounts and campaigns concurrently, prioritizing deadlines in a fast-paced agency environment. - Perform other ad-hoc tasks and projects as assigned by the Company. ### Requirements **Core Skills & Attributes** - Solid experience across the full social media management spectrum; content strategy, community management, and campaign execution — with working knowledge of paid social advertising. - Comfortable using ad platform tools (Meta Ads Manager, TikTok Ads Manager, etc.) for basic-to-intermediate campaign setup and optimization. - Strong communicator and presenter, confident engaging directly with clients on strategy, performance, and recommendations. - Analytical mindset with the ability to interpret both organic and paid performance data into clear, actionable insights. - Creative problem-solver who is resourceful, proactive, and able to identify opportunities in dynamic digital environments. - Strong leadership and coordination skills, able to guide junior team members while managing multiple accounts. - Highly organized and adaptable, with the ability to multitask and manage deadlines in a fast-paced agency setting. - Self-motivated, detail-oriented, and a proactive contributor with a collaborative, ownership-driven attitude.