Marketing Executive
Job Summary
The Marketing Executive will support growth strategies for an anime platform by leveraging specific creative crafts like design, writing, or video. You will contribute to user acquisition, paid campaigns across Meta and TikTok, and support various IP-focused marketing initiatives. This role is ideal for an anime-obsessed professional with a proven track record in digital marketing.
Responsibilities
- Execute acquisition and IP-focused marketing campaigns
- Produce creative content for Meta, TikTok, and other digital channels
- Drive platform user acquisition and campaign performance
- Apply specific professional craft to marketing output
Required Skills
- 3-6 years of experience in digital marketing or related tech
- Deep knowledge of anime and fan culture
- Proven track record in user acquisition or growth
- Adaptability in fast-paced startup environments
- Strong proficiency in a specific creative or growth craft
Job Details
What You Will Do:
- Lead With Your Craft: Bring the thing you're excellent at, whether video, design, writing, community, or growth, and apply it directly to acquisition and IP campaign work.
- Acquisition Output: Help produce the creative and content that fuels paid campaigns across Meta, TikTok, and emerging channels.
- IP Campaign Support: Contribute to IP campaigns under senior creative direction.
- Drive Platform Growth: Help grow the platform across our marketing channels, contributing to user acquisition and campaign performance across web and app.
Requirements:
- You're excellent at a craft and you know it. You can name what you're best at and back yourself on it without hedging.
- 3 to 6 years of experience in Marketing Services, Advertising Services, Technology, Information and Internet, or a related digital industry.
- Even better if you have a track record of measurable web or app marketing results, whether user acquisition, install growth, or campaign performance.
- Discipline-Agnostic: You might be an editor, designer, writer, community builder, or growth marketer. What matters is sharpness, directness, and pride in your work.
- You're deeply embedded in anime and fan culture. You do not need to be briefed on what is trending because you already know.
- You thrive in high-pressure startup environments and ship fast without losing taste.
- You take creative direction well and treat senior feedback as fuel, not friction.