Senior Brand Activation Executive

Position Overview We are looking for someone to own and grow Teemi’s offline presence. This role is not just about organizing events. RESPONSIBILITY: 1. Brand Activation Strategy & Execution - Plan and execute monthly & quarterly activation roadmap - Lead events such as: School programs, Mall roadshows, Retail activations, Parenting workshops - Ensure every event delivers real business impact (traffic, leads, sales) 2. Business Development & Partnerships - Identify and secure collaborations with: Schools, kindergartens, tuition centers, Parent communities, Family-related brands and organizations - Pitch and close partnership opportunities: Talks, workshops, sponsorships, co-branded events - Build long-term partner relationships, not one-off deals 3. Lead Generation & Community Growth - Design and execute lead capture strategies during events - Build and grow Teemi’s parent community database - Ensure every activation contributes to long-term brand engagement 4. Retail Activation & Expansion Support - Support Teemi’s offline retail growth (Parkson & partners) - Plan in-store events and traffic-driving activities - Coordinate store launches and seasonal campaigns 5. Vendor & Budget Ownership - Manage vendors, quotations, and event budgets - Optimize cost vs impact for every activation - Ensure smooth execution from planning to on-ground operations Requirements - 3–5 years experience in event marketing, brand activation, or partnerships - Proven ability to execute events independently - Experience dealing with vendors, venues, and on-ground logistics - Strong communication and coordination skills - Comfortable working on weekends and on-ground during events - Self-driven, proactive, and able to take ownership - Able to communicate effectively in both Mandarin and English (written and spoken) Bonus - Experience working with schools or education sector - Background in retail or consumer brand activations - Ability to pitch and close collaboration deals